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Wyszukujesz frazę "Król, Dariusz" wg kryterium: Autor


Wyświetlanie 1-2 z 2
Tytuł:
Polish agritourism farm website quality and the nature of services provided
Autorzy:
Król, Karol
Ziernicka-Wojtaszek, Agnieszka
Zdonek, Dariusz
Powiązania:
https://bibliotekanauki.pl/articles/392579.pdf
Data publikacji:
2019
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
agritourism
website quality
tourism supply
quality
typology
agroturystyka
jakość witryny internetowej
podaż turystyczna
jakość
typologia
Opis:
The presented study is aimed at solving the following problems: what product is offered by agritourism farms, what is the typology of agritourism farms in terms of the products offered, and do the specific attributes of a website correspond to the specific attributes of provided services? The present study was conducted for a set of agritourism farm websites. From a total of 574 websites subjected to inspection testing, 287 websites were hosted on a paid server with a ccTLD domain, and 287 websites were hosted on a free server with an assigned free domain. Each website was described using 35 diagnostic variables. The achieved score was subsequently normalised using the zero unitarisation method. Based on the observations made in the present study, it can be concluded that the website development technique translates into the nature of activities conducted by a farm, as the form of the offer presentation online translates into what a tourist can expect directly on the farm. The study revealed that underdeveloped, amateurish websites are used to promote traditionally understood family agricultural farms which offer an opportunity to work on the farm. This knowledge is of importance for tourists worldwide, as tourists should not be afraid of the amateurish websites of agritourism farms, as they advertise genuine rural agricultural farms offering accommodation. Based on the results, a new typology of agritourism farms demonstrated that specialised farms with modern websites typically offer more extensive tourism opportunities and have more available beds at their disposal.
Źródło:
Organizacja i Zarządzanie : kwartalnik naukowy; 2019, 3; 73-93
1899-6116
Pojawia się w:
Organizacja i Zarządzanie : kwartalnik naukowy
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Assessment of the attractiveness of the tourist and recreation area of Bielsko county
Autorzy:
Król, Karol
Ziernicka-Wojtaszek, Agnieszka
Zdonek, Dariusz
Powiązania:
https://bibliotekanauki.pl/articles/1883024.pdf
Data publikacji:
2020
Wydawca:
Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
Tematy:
tourism management
tourism potential
comparative analysis
tourist values
zarządzanie turystyką
potencjał turystyczny
analiza porównawcza
walory turystyczne
Opis:
Purpose: The development of the tourist function is possible in attractive tourist areas. The indication of areas of tourist interest is possible, thanks to the assessment of tourist and recreational attractiveness. Conditions for the development of tourism can be described, among others using aggregated synthetic indicators. The purpose of the work is to analyze the attractiveness of the tourist and recreational space of the Bielsko County (Silesian Voivodeship, Poland). Design/methodology/approach: The research area was chosen because of its tourist potential and location in a region with exceptional natural and cultural values. The research used multidimensional comparative analysis, synthetic measures method, and questionnaire form. Findings: It has been shown that in the adopted research model, the most attractive tourist destination is the commune of Szczyrk, and the most attractive investment is the urban-rural commune of Czechowice-Dziedzice. Research limitations/implications: The results of surveys do not always coincide with the results of the multidimensional comparative analysis made using the synthetic measures method, so it is worth using various research methods to assess the attractiveness of the tourist and recreational space of a given region. Originality/value: Valorization carried out using the Gołembski synthetic metering method allowed to determine how the general conditions for the development of tourism are shaped in individual communes of the Bielsko County.
Źródło:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2020, 144; 299-314
1641-3466
Pojawia się w:
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-2 z 2

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