Informacja

Drogi użytkowniku, aplikacja do prawidłowego działania wymaga obsługi JavaScript. Proszę włącz obsługę JavaScript w Twojej przeglądarce.

English (EN)·Polski (PL)·Yкраїнський (UK)
Przejdź do strony domowej biblioteki Centralna Biblioteka Wojskowa Link otwiera się w nowym oknie Logo biblioteki Prolib Integro - strona głównaCentralna Biblioteka Wojskowa

Wyszukujesz frazę "Król, Dariusz" wg kryterium: Autor

  Lista filtrów
Wyrównaj
    Wyświetlanie 1-10 z 10
    Tytuł:
    Usability assessment of agrotourism farm websites in Poland
    Autorzy:
    Król, Karol
    Zdonek, Dariusz
    Powiązania:
    https://bibliotekanauki.pl/articles/1882937.pdf
    Data publikacji:
    2020
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    promotion of agritourism
    Internet marketing
    usability audit
    usable quality of websites
    heuristic analysis
    promocja agroturystyki
    Marketing internetowy
    audyt użyteczności
    jakość użytkowa stron internetowych
    analiza heurystyczna
    Opis:
    Purpose: Interactivity and simplicity of navigation make users browse a website, and its usefulness is the main factor which influences the intention of using it to buy a product or service. The aim of the paper was to identify the most frequent project errors that negatively impact the usability of websites of agortourism farms. Design/methodology/approach: The surveys were carried out by the audit method in a set of websites which were grouped according to accepted categories. The audit was based on a heuristic analysis using a control list. Findings: A number of usability problems have been identified in the set of examined websites; however, the most important were the lack of explicit updates or the presentation of outdated information, as well as the dysfunction of forms – contact and inquiry. Zero-category sites are unusable. They are characterised, among others, by no visible updates (or presentation of outdated information), archaic technique of execution, often based on so-called “Frames” (iframes) or tables, as well as imperfect, archaic graphic design. Originality/value: The usefulness of a website (reflected in the design details) goes into the background when it only serves an information and contact function and does not provide advanced functionalities, such as, for example, an accommodation booking form. In the case of agrotourism farms, the most important elements are the thematic graphic design and exhaustive content.
    Źródło:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2020, 144; 277-286
    1641-3466
    Pojawia się w:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Visual identification of rural tourism facilities in Poland
    Autorzy:
    Król, Karol
    Zdonek, Dariusz
    Powiązania:
    https://bibliotekanauki.pl/articles/1845529.pdf
    Data publikacji:
    2020
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    image management
    corporate identity
    logo
    logotype
    graphic signs
    zarządzanie wizerunkiem
    identyfikacja wizualna
    logotyp
    znaki graficzne
    Opis:
    Purpose: The subject of the research were the logos of individual facilities of rural tourism in Poland found on the websites of these facilities. Design/methodology/approach: The research covered 243 websites hosted on paid domains. A semantic, formal and aesthetic analysis of graphic signs was conducted. The research was conducted by way of exploratory method. Logos were found on 202 websites. 41 facilities did not use a graphic sign. In 112 cases the logo was composed of a symbol and logotype. Findings: In 147 cases the logos had a traditional form (traditional, neutral, rustic) or used elements associated with rural areas. In 49 cases, the logos were assessed as modern. Originality/value: What was noted was the fact that in hyper-text documents, logos perform numerous functions. Apart from making the navigation easier, they can also have a dynamic, multimedia form. On the basis of analysis of graphic signs, two main types of rural tourism facilities were distinguished: “traditional” and “commercialized” ones.
    Źródło:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2020, 149; 361-369
    1641-3466
    Pojawia się w:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Strategia długiego ogona w internetowej promocji obiektów turystyki wiejskiej
    Long tail strategy in the online promotion of rural tourism facilities
    Autorzy:
    Król, Karol
    Zdonek, Dariusz
    Powiązania:
    https://bibliotekanauki.pl/articles/2049768.pdf
    Data publikacji:
    2018-11-09
    Wydawca:
    Centrum Doradztwa Rolniczego w Brwinowie. Oddział w Poznaniu
    Tematy:
    turystyka wiejska
    długi ogon wyszukiwania
    wyszukiwanie
    widoczność
    optymalizacja
    rural tourism
    long tail
    searching
    visibility
    optimization
    Opis:
    Koncepcja długiego ogona wyszukiwania zakłada, że nietypowe, mało popularne słowa kluczowe oraz szczegółowe i wielowyrazowe zapytania, których jest bardzo wiele, generują większość ruchu na stronie internetowej. Celem pracy było wykazanie możliwości zastosowania strategii długiego ogona w zwiększaniu zasięgu oddziaływania witryn internetowych obiektów turystyki wiejskiej. Analizie poddano widoczność witryn internetowych w wynikach wyszukiwania. Następnie przeprowadzono audyt stopnia optymalizacji dla wyszukiwarek oraz audyt treści wyszukanych witryn, a także zweryfikowano siłę zależności występujących pomiędzy miejscem witryny w wynikach wyszukiwania, a jakością witryny oraz wielkością (rodzajem) obiektu turystyki wiejskiej. Wykazano, że w tekstach publikowanych na stronach internetowych obiektów turystyki wiejskiej należy wykorzystywać zarówno zwroty ogólne, jak i złożone.
    The concept of a long search tail assumes that unusual, less popular key phrases and detailed and multi-word phrases, of which there are many, generate the majority of traffic on the website. The purpose of the work was to demonstrate the legitimacy of using a long tail strategy in increasing the range of impact of websites of rural tourism facilities. The visibility of individual websites of rural tourism facilities in the search results was analyzed. Then, an SEO audit, and an audit of the content of the searched websites was carried out, as well as the dependence between the site’s place in the search results and the quality of the website and the size (type) of the rural tourism facility were verified. The research has shown that both general and complex phrases should be used in the texts published on websites of rural tourism facilities.
    Źródło:
    Zagadnienia Doradztwa Rolniczego; 2018, 93, 3; 32-48
    1232-3578
    2719-8901
    Pojawia się w:
    Zagadnienia Doradztwa Rolniczego
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The impact of code minification on map application performance
    Autorzy:
    Król, Karol
    Zdonek, Dariusz
    Powiązania:
    https://bibliotekanauki.pl/articles/100266.pdf
    Data publikacji:
    2020
    Wydawca:
    Uniwersytet Rolniczy im. Hugona Kołłątaja w Krakowie
    Tematy:
    minification
    ad-hoc map
    performance
    raster
    code obfuscation
    geo-visualization
    minifikacja
    wydajność
    zaciemnianie kodu
    Opis:
    There are many techniques available today for publishing maps in web browsers. The material is often created using geographical information systems (GIS). The performance, most often understood as the speed of loading the application into a web browser, is the determinant of the viewing experience. The performance of a map application can be improved through such process as minification. The purpose of the study is to measure the impact of minification on the performance of the map component. Code minification was performed by selected web applications. The performance of two applications, GTmetrix and Dareboost, was tested. Two research questions have been posed: RQ1: How great a reduction in the size of component files of an application can be achieved with minification? and RQ2: How will the minification affect the performance of a web browser map application? The research has shown that the model applications were performing relatively poor, in particular, on mobile devices. The minification reduced the size of HTML, CSS, and JavaScript files by about 11%, which had a slight impact on application performance (in the employed research design). It has been demonstrated that minification was insufficient for improving significantly the performance of the tested applications. Additional compression of image files is recommended.
    Źródło:
    Geomatics, Landmanagement and Landscape; 2020, 2; 41-49
    2300-1496
    Pojawia się w:
    Geomatics, Landmanagement and Landscape
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The impact of raster file optimisation on the performance of a map application
    Autorzy:
    Król, Karol
    Zdonek, Dariusz
    Powiązania:
    https://bibliotekanauki.pl/articles/100378.pdf
    Data publikacji:
    2020
    Wydawca:
    Uniwersytet Rolniczy im. Hugona Kołłątaja w Krakowie
    Tematy:
    image compression
    web services
    geoinformatics
    performance indicators
    visual quality
    kompresja obrazu
    usługi internetowe
    geoinformatyka
    wskaźniki efektywności
    jakość wizualna
    Opis:
    Interactive data visualisations are popular and come in different forms, from static raster files to dynamic and complex proposals. The usability of the applications can be increased through the improvement of their technical attributes such as a reduced number of external components or image file compression. The objective of the paper is to analyse the correlation between raster compression and the performance of a map application. The research involved an application created specifically for this purpose. Raster compression and performance were measured using selected online tools. Raster compression has been demonstrated to enhance map application performance, although not all performance indicators improved.
    Źródło:
    Geomatics, Landmanagement and Landscape; 2020, 1; 53-61
    2300-1496
    Pojawia się w:
    Geomatics, Landmanagement and Landscape
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Website optimisation for search engines – concept of website profiling
    Autorzy:
    Król, Karol
    Zdonek, Dariusz
    Powiązania:
    https://bibliotekanauki.pl/articles/1882943.pdf
    Data publikacji:
    2020
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    optimization
    profiling
    website
    Internet search engine
    SEO audit
    optymalizacja
    profilowanie
    strona internetowa
    wyszukiwarka internetowa
    Opis:
    Purpose: The article presents the concept of profiling a website. Profiling is focused on the quality of the SEO (search engine optimization) audit and the conclusions that flow from it, and its goal is to increase the effectiveness of the review. The primary purpose of the work was to assess the accuracy of the characteristics prepared in this way. Design/methodology/approach: Four websites related to the hotel industry have been profiled and compiled in pairs, whose addresses were obtained from an Internet search engine. The tests were performed using selected testing tools. Findings: It has been shown that based on an analysis of SEO attributes, one can create a technological profile of a site without browsing it first, and the relevance of profiling is determined by two factors: the auditor’s experience and audit scope, including the quality and number of testing tools used. Practical implications: The idea of profiling involves looking at a website only through the prism of an SEO audit, which changes the perspective and forces a more in-depth analysis of SEO tests. This can contribute to better use of information obtained during an inspection. Profiling is often treated as an activity supplementing an SEO audit in the case of a lack of access to testing tools when the test results are incomplete, insufficient, or inaccessible. Originality/value: By analyzing SEO attributes, one can create a technology profile and a specific site characteristic without browsing it first. Two factors determine the relevance of profiling: the auditor’s experience and the quality and scope of the audit performed by the testing application.
    Źródło:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2020, 144; 287-298
    1641-3466
    Pojawia się w:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Potential of image optimization on websites of rural tourism facilities in Poland
    Autorzy:
    Król, Karol
    Zdonek, Dariusz
    Powiązania:
    https://bibliotekanauki.pl/articles/1902620.pdf
    Data publikacji:
    2020-04-02
    Wydawca:
    Uniwersytet Przyrodniczy w Poznaniu. Wydawnictwo Uczelniane
    Tematy:
    rural tourism
    optimization
    quality
    Internet marketing
    promotion
    Opis:
    The success of a rural tourism business largely depends on promotional activities. Having developed a tourist product, owners of rural tourism facilities should therefore inform the buyers about it. Usually, they rely on websites and social media for this purpose. However, for a website to fulfill its function, it should be of high quality. The improvement of website quality can be achieved through measures which include search engine optimization (SEO) and content and graphics optimization. The purpose of this paper is to assess the potential of image optimization on websites of Polish rural tourism facilities. The research covered 1000 paid domain websites. The largest part of the sites surveyed were rated good in terms of graphic file optimization. In spite of this, it was possible to reduce the size of graphic files covered by this study and used in the research model by as much as 67% without significantly deteriorating their quality. This research showed that image optimization has no direct impact on the outcome of an SEO audit, and that images can be optimized even for websites with high final scores.
    Źródło:
    Journal of Agribusiness and Rural Development; 2020, 55, 1; 29-36
    1899-5241
    Pojawia się w:
    Journal of Agribusiness and Rural Development
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Managing a companys website in the face of a cyberattack - an example of proactive detection by Google
    Autorzy:
    Strzelecki, Artur
    Król, Karol
    Zdonek, Dariusz
    Powiązania:
    https://bibliotekanauki.pl/articles/1861230.pdf
    Data publikacji:
    2020
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    security management
    proactive protection
    cyber security
    search results
    zarządzanie bezpieczeństwem
    ochrona proaktywna
    cyberbezpieczeństwo
    wyniki wyszukiwania
    Opis:
    Purpose: Proactive detection by Google is designed to protect users and website administrators from threats resulting from malware infections. The aim of the research is to analyse the threats resulting from the development and universality of the World Wide Web service in the world and the solutions offered by the Google consortium in the field of proactive protection of websites against cyberattacks. Design/methodology/approach: The research covered processes informing users and website owners about the potential threat, carried out as part of proactive Google protection. Findings: Management of a company’s website in the face of a cyberattack boils down to the use of various security measures and monitoring implemented mostly by network system administrators. Originality/value: Research has shown that the key to the security of the website is to have an up-to-date version of the content management system and continuous monitoring of the website.
    Źródło:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2020, 149; 667-676
    1641-3466
    Pojawia się w:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Polish agritourism farm website quality and the nature of services provided
    Autorzy:
    Król, Karol
    Ziernicka-Wojtaszek, Agnieszka
    Zdonek, Dariusz
    Powiązania:
    https://bibliotekanauki.pl/articles/392579.pdf
    Data publikacji:
    2019
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    agritourism
    website quality
    tourism supply
    quality
    typology
    agroturystyka
    jakość witryny internetowej
    podaż turystyczna
    jakość
    typologia
    Opis:
    The presented study is aimed at solving the following problems: what product is offered by agritourism farms, what is the typology of agritourism farms in terms of the products offered, and do the specific attributes of a website correspond to the specific attributes of provided services? The present study was conducted for a set of agritourism farm websites. From a total of 574 websites subjected to inspection testing, 287 websites were hosted on a paid server with a ccTLD domain, and 287 websites were hosted on a free server with an assigned free domain. Each website was described using 35 diagnostic variables. The achieved score was subsequently normalised using the zero unitarisation method. Based on the observations made in the present study, it can be concluded that the website development technique translates into the nature of activities conducted by a farm, as the form of the offer presentation online translates into what a tourist can expect directly on the farm. The study revealed that underdeveloped, amateurish websites are used to promote traditionally understood family agricultural farms which offer an opportunity to work on the farm. This knowledge is of importance for tourists worldwide, as tourists should not be afraid of the amateurish websites of agritourism farms, as they advertise genuine rural agricultural farms offering accommodation. Based on the results, a new typology of agritourism farms demonstrated that specialised farms with modern websites typically offer more extensive tourism opportunities and have more available beds at their disposal.
    Źródło:
    Organizacja i Zarządzanie : kwartalnik naukowy; 2019, 3; 73-93
    1899-6116
    Pojawia się w:
    Organizacja i Zarządzanie : kwartalnik naukowy
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    Assessment of the attractiveness of the tourist and recreation area of Bielsko county
    Autorzy:
    Król, Karol
    Ziernicka-Wojtaszek, Agnieszka
    Zdonek, Dariusz
    Powiązania:
    https://bibliotekanauki.pl/articles/1883024.pdf
    Data publikacji:
    2020
    Wydawca:
    Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
    Tematy:
    tourism management
    tourism potential
    comparative analysis
    tourist values
    zarządzanie turystyką
    potencjał turystyczny
    analiza porównawcza
    walory turystyczne
    Opis:
    Purpose: The development of the tourist function is possible in attractive tourist areas. The indication of areas of tourist interest is possible, thanks to the assessment of tourist and recreational attractiveness. Conditions for the development of tourism can be described, among others using aggregated synthetic indicators. The purpose of the work is to analyze the attractiveness of the tourist and recreational space of the Bielsko County (Silesian Voivodeship, Poland). Design/methodology/approach: The research area was chosen because of its tourist potential and location in a region with exceptional natural and cultural values. The research used multidimensional comparative analysis, synthetic measures method, and questionnaire form. Findings: It has been shown that in the adopted research model, the most attractive tourist destination is the commune of Szczyrk, and the most attractive investment is the urban-rural commune of Czechowice-Dziedzice. Research limitations/implications: The results of surveys do not always coincide with the results of the multidimensional comparative analysis made using the synthetic measures method, so it is worth using various research methods to assess the attractiveness of the tourist and recreational space of a given region. Originality/value: Valorization carried out using the Gołembski synthetic metering method allowed to determine how the general conditions for the development of tourism are shaped in individual communes of the Bielsko County.
    Źródło:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2020, 144; 299-314
    1641-3466
    Pojawia się w:
    Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-10 z 10

      Ta witryna wykorzystuje pliki cookies do przechowywania informacji na Twoim komputerze. Pliki cookies stosujemy w celu świadczenia usług na najwyższym poziomie, w tym w sposób dostosowany do indywidualnych potrzeb. Korzystanie z witryny bez zmiany ustawień dotyczących cookies oznacza, że będą one zamieszczane w Twoim komputerze. W każdym momencie możesz dokonać zmiany ustawień dotyczących cookies