- Tytuł:
- Ethnocentric Tendencies of Polish, Hungarian, and Ukrainian Consumers - the Comparative Analysis on the Basis of Direct Research
- Autorzy:
- Wolanin-Jarosz, Elżbieta
- Powiązania:
- https://bibliotekanauki.pl/articles/588137.pdf
- Data publikacji:
- 2013
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Etnocentryzm
Klienci indywidualni
Konsument
Zachowania konsumenta
Consumer
Consumer behaviour
Ethnocentrism
Individual clients - Opis:
- In the following publication the results of empirical research are presented. Their purpose was to define the consumer ethnocentrism level of the inhabitants in Poland, Hungary and Ukraine. The main source material was achieved thanks to direct interviews in three towns: Rzeszów (Poland), Debrecen (Hungary), Iwano-Frankowsk (Ukraine), on the sample of 1200 respondents (400 people in every town). International CETSCALE questionnaire has been used as a measuring instrument. It was validated. The analyses presented clearly show ethnocentric tendencies, however, the highest CET scale values were achieved in the Ukrainian community. There is also a meaningful influence of socio-economic factors on the level of ethnocentrism in the three researched groups.
- Źródło:
-
Studia Ekonomiczne; 2013, 151; 13-24
2083-8611 - Pojawia się w:
- Studia Ekonomiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł