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Wyświetlanie 1-3 z 3
Tytuł:
Trends in cultural policy and culture management in Poland (1989−2014)
Autorzy:
Szulborska-Łukaszewicz, Joanna
Powiązania:
https://bibliotekanauki.pl/articles/639940.pdf
Data publikacji:
2015
Wydawca:
Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Tematy:
polityka kulturalna, zarządzanie kulturą w Polsce, finansowanie kultury, decentralizacja w kulturze, ministerstwo kultury
Opis:
Setting aside the fact that lack of policy is also a policy, while analyzing the events of the last 25 years in cultural policy, from the perspective of the year 2014, I wonder whether we can really say that there is no cultural policy in Poland? The author describes and analysis the changes in the sphere of culture management and the cultural policy in Poland during the last quarter of the century. The responsibility for cultural policy rests not only with the central authorities, Ministry of Culture but also local governments, which are more including into the decision-making process the citizens. Citizens are becoming more aware of their rights. Apart from cultural institutions, nongovernmental organizations are more and more often the contractors of public tasks. They co-create and enrich the cultural offer of cities and regions signifi cantly. Not only the number of non-governmental organizations is increasing but also their creativity and the level of the professionalization of their actions. The cultural activity is more and more often undertaken by private economic operators (not only art galleries, but also artistic agencies and impresarios). They cannot count on subsidies from local governments’ budget any more, but they can become contractors of the services at their request under the Public Procurement Law, what, thanks to the last amendment (raising the threshold for public procurement to more than 30 000 Euro) will become a bit easier from the procedural point of view. The role of public cultural institutions is changing. Many of them redefi ned their mission and have been successively building new relations with the audience, taking into consideration the changing needs of the consumers, new economic conditions. Despite the underdeveloped sponsoring in Poland, many of them use the conceptions of CSR and CCR, others diversify their offer, both in terms of the merits and the price, often introducing commercial offer as a complementary one. The new infrastructure in Poland, in case of many cultural institutions, contributed to a substantial change and to the improvement of their conditions. After many years of total investment stagnation in this sphere, together with Poland’s accession into the EU, the Polish state and local governments started to undertake the tasks in this area more bravely. New infrastructure naturally generates the need of innovation. Cultural institutions more willingly and effectively make use of new media today (communication with the audience, mailing, FB, promotion, marketing, crowdfunding, crowdsourcing). They more often see the importance of spending money on marketing activities, which they used to economize on, in case of a shortfall of funds for substantive activities.
Źródło:
Zarządzanie w Kulturze; 2015, 16, 3
2084-3976
Pojawia się w:
Zarządzanie w Kulturze
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Kultura i animacja w kontekście działań politycznych i biznesowych
Autorzy:
Szulborska-Łukaszewicz, Joanna
Powiązania:
https://bibliotekanauki.pl/articles/639998.pdf
Data publikacji:
2012
Wydawca:
Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Tematy:
Zarządzanie Kultura Animacja Kultury, Menedżer Kultury, Animator, Odpowiedzialność Biznesu Za Kulturę, KOS, Mecenas, Sponsor
Opis:
Culture and cultural animation in the context of political and business activitiesThe article is related to competences and tasks of culture animators and culture managers in the contemporary world. Despite the diversity of tasks and functions between them, there are also competencies needed by both. These competencies are essential in solving a number of similar problems encountered in their work. One of the main problems is the issue of „profit”, understood in a broad sense far beyond the purely mathematical operation, although referring to the economy as the art of rational management of resources in order to add them together. For both the culture animator and the culture manager, the main idea consists in the multiplication of social resources, social potential, investing in human capital through co-creation of cultural events and programs animating community. It is therefore necessary to redefine the concept of profit (in the context of activity of the culture manager and animator), i.e. the perception of profit in two dimensions – a social and an economic one (a social profit achieved by the efficient use of resources of each type, including financial and social capitals). The ethics of the culture animator and the culture manager relate to many areas: creating educational offer, cultural events and animation activities programming, responsibility for the range of products and services, their safety (in the context of mass culture), building lasting relationships with customers based on trust, quality, and adequate promotion of the projects, programs, products and services, as well as diagnosing social needs. Contrary to what J. Gajda wrote, the objectives of the activity of culture manager and animator, are not set in opposition to each other. In both cases, the objectives cannot be achieved, if the means and methods have been in conflict with the principles of the Code of Ethics. Cultural managers and animators, should inspire the same way of the understanding culture and its role in human life, especially as „Paideia”. Only at a later step as a product, but a product of special value, not only attractively packaged. An important issue is also the question of the evaluation of the social impact of the animator’s and manager’s work in the context of the spent funds. There is a lack of effective, objective and measurable indicators for monitoring and evaluating their work. Another problem is the reference to the principles of corporate social responsibility – in the absence of a uniform system of values. The paper was presented at the conference „The Managerial Trends in the Culture Animation”, 27th, May 2010.
Źródło:
Zarządzanie w Kulturze; 2012, 13, 1
2084-3976
Pojawia się w:
Zarządzanie w Kulturze
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Trends in cultural policy and culture management in Poland (1989−2014) (II)
Autorzy:
Szulborska-Łukaszewicz, Joanna
Powiązania:
https://bibliotekanauki.pl/articles/639866.pdf
Data publikacji:
2016
Wydawca:
Uniwersytet Jagielloński. Wydawnictwo Uniwersytetu Jagiellońskiego
Tematy:
polityka kulturalna, zarządzanie kulturą w Polsce, festiwalizacja kultury, infrastruktura kultury a innowacje, społeczeństwo obywatelskie, NGO
Opis:
Setting aside the fact that the lack of a policy is also some kind of policy, while analyzing the events of the last 25 years in cultural policy, from the perspective of the year 2014, can we really say that there is no cultural policy in Poland? The author describes and analyzes the changes in culture management and cultural policy in Poland from the last quarter of a century. The responsibility for cultural policy rests not only with the central authorities, the Ministry of Culture, but also with local governments, which more and more frequently include citizens in the decision-making process. The citizens themselves are becoming more and more aware of their rights. Apart from cultural institutions, non-governmental organizations more and more often become the contractors of public tasks. They co-create and enrich the cultural offer of cities and regions significantly. Not only the number of non-governmental organizations but also their creativity and the professional level of their actions are increasing. Cultural activity is more and more often undertaken by private economic operators (not only art galleries, but also artistic agencies and impresarios). They cannot count on subsidies from local governments any more, but they can become contractors of services at their request under the Public Procurement Law, which, thanks to the last amendment (raising the threshold for public procurement to more than 30,000 EUR), will become a bit easier from the proceduralpoint of view. The role of public cultural institutions is changing. Many of them have redefined their mission and have been successively building new relations with the audience, taking into consideration the changing needs of the consumers and new economic conditions. Despite the underdeveloped sponsorship in Poland, many of them use the conceptions of CSR and CCR, while others diversify their offer, in terms of both the merits and the price, often introducing a commercial offer as a complementary one. The new infrastructure in Poland, in case of many cultural institutions, contributed to a substantial change and improvement of their conditions. After many years of a total investment stagnation in this sphere, together with Poland’s accession to EU, the Polish state and local governments started to undertake tasks in this area more bravely. New infrastructure naturally generates the need for innovation. Cultural institutions more willingly and effectively make use of the new media today (communication with the audience, mailing, FB, promotion, marketing, crowdfunding, crowdsourcing). They more often see the importance of spending money on marketing activities, which they used to economize on in case of a shortfall of funds for substantive activities.
Źródło:
Zarządzanie w Kulturze; 2016, 17, 2
2084-3976
Pojawia się w:
Zarządzanie w Kulturze
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-3 z 3

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