- Tytuł:
- Factors influencing the choice of marketing activities at a higher education institution in the context of postgraduate studies
- Autorzy:
-
Ryńca, Radosław
Suropek, Piotr - Powiązania:
- https://bibliotekanauki.pl/articles/1879842.pdf
- Data publikacji:
- 2020
- Wydawca:
- Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
- Tematy:
-
marketing activities
postgraduate studies
higher education
działania marketingowe
studia podyplomowe
wyższa edukacja - Opis:
- Purpose: The purpose of the paper is to identify factors influencing marketing activities undertaken in the context of postgraduate studies. It addresses issues of undertaking marketing activities in this respect. Design/methodology/approach: Objectives were achieved by the use of surveys, which were carried out at a public and private higher education institution among the managers of postgraduate studies in the field of management sciences. Findings: The authors identified factors that could affect the choice of marketing activities, as well as assessed their significance based on interviews and surveys. Originality/value: The authors identify factors influencing the marketing activities undertaken in the context of postgraduate studies.
- Źródło:
-
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2020, 144; 419-428
1641-3466 - Pojawia się w:
- Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
- Dostawca treści:
- Biblioteka Nauki
Artykuł