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Wyświetlanie 1-2 z 2
Tytuł:
Wpływ globalizacji i nowych technologii na zachowania językowe współczesnych Polaków
The impact of globalisation and new technologies on the linguistic habits of modern Poles
Autorzy:
Strawińska, Anetta Bogusława
Powiązania:
https://bibliotekanauki.pl/articles/952129.pdf
Data publikacji:
2018
Wydawca:
Uniwersytet w Białymstoku. Wydawnictwo Uniwersytetu w Białymstoku
Tematy:
globalisation
consumerism
international vocabulary
modern Polish
Opis:
Globalisation is a multidimensional phenomenon, which applies to all aspects of social life, especially economy, politics, demographics, technology, and culture in the broad sense, including language as its constitutive component. According to experts on the topic, globalisation in the socio-cultural dimension results from the spread of mass tourism, increased migration, commercialisation of cultural products, and the spread of consumerism. The borrowing of words and meanings which could be observed at the turn of the 20th and 21st century are testament to the susceptibility of Polish to Anglo-American influence, especially with regard to international vocabulary. Borrowings from English are now commonplace. They can be found in all areas of life, from the everyday and mundane to highly specialised. Opponents of globalisation see the ubiquity of English as the main threat to modern Polish. However, we have seen periods of heavy borrowing from Latin, German, or French. These borrowings did not disturb the structure of Polish. In the 21st century borrowings from English are quickly absorbed into Polish and adapted to Polish inflexion. They become part of the language without disturbing its structure [J. Miodek].
Źródło:
Pogranicze. Studia Społeczne; 2018, 32; 145-166
1230-2392
Pojawia się w:
Pogranicze. Studia Społeczne
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Glokalizacja. Próba kulturowej definicji zjawiska
Glocalisation. An attempt at cultural definition
Autorzy:
Strawińska, Anetta Bogusława
Powiązania:
https://bibliotekanauki.pl/articles/2109059.pdf
Data publikacji:
2020-12-08
Wydawca:
Uniwersytet w Białymstoku. Wydawnictwo Uniwersytetu w Białymstoku
Tematy:
glocalisation
globalisation
public relations
modern Polish vocabulary
localism
contemporary global marketing
Opis:
The aim of presented article is to introduce the phenomenon of glocalisation, insufficiently studied, at least in Polish linguistics. This phenomenon belongs to the latest processes of modern entrepreneurship. Glocalisation has been shifted from economic to social studies. Works in the field of economics and broadly defined trade bring a thorough analysis of this issue. The author of this article attempts to systematise the understanding of glocalisation, as developed by scholars representing, apart from linguistics, such fields as: sociology, political science, and cultural anthropology. Including the works of scholars in a variety of disciplines is necessary in this case, due to the special features of the term glocalisation. It is representative of the latest professional vocabulary that has reached the Polish Language with a wave of borrowings associated with the globalisation processes. Some researchers treat glocalisation symbolically as the reverse of globalisation; glocalisation = globalisation + local. Nowadays, linguists increasingly frequently have to refer to the experiences and achievements of scholars from often very distant, seemingly disconnected, fields when describing new varieties of language and new phenomena. This type of extensive cooperation eventually allows achieving a broad research perspective, which is so often postulated in modern science.
Źródło:
Białostockie Archiwum Językowe; 2020, 20; 285-302
1641-6961
Pojawia się w:
Białostockie Archiwum Językowe
Dostawca treści:
Biblioteka Nauki
Artykuł
    Wyświetlanie 1-2 z 2

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