- Tytuł:
- Systematization Of Factors Influencing Competitiveness Of Food Products
- Autorzy:
-
Strashynska, Larysa
Strashynskyi, Volodymyr - Powiązania:
- https://bibliotekanauki.pl/articles/476251.pdf
- Data publikacji:
- 2019
- Wydawca:
- Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej
- Tematy:
-
competitiveness
food products
factors influencing competitiveness
safety
quality
trade mark
advertising
behavior of competitors
sales promotion
packaging functions - Opis:
- The article examines and generalizes factors that influence the competitiveness of products. From the investigated factors are allocated and structured factors influencing the competitiveness of food products. The most important of them - safety, quality and price. Also considered are factors such as trademark, advertising, competitors behavior, packaging, sales promotion, functionality, etc. It is established that in the aggregate all factors are the system of food products competitiveness at a separate food enterprise, and each individual factor depends on a number of other indicators. Affecting the competitiveness of products, factors change each other. Thus, the manufacturer must take into account the optimal ratio of factors of competitiveness of products.
- Źródło:
-
MIND Journal; 2019, 7; 1-8
2451-4454 - Pojawia się w:
- MIND Journal
- Dostawca treści:
- Biblioteka Nauki
Artykuł