- Tytuł:
- Multi-channel marketing in the pharmaceutical industry, especially for the stationary pharmacy
- Autorzy:
-
Stahl, Nico
Štarchoň, Peter - Powiązania:
- https://bibliotekanauki.pl/articles/2049795.pdf
- Data publikacji:
- 2021
- Wydawca:
- Instytut Studiów Międzynarodowych i Edukacji Humanum
- Tematy:
-
pharmacy
science - Opis:
- Multichannel advertising is the training embraced by firms that endeavors to empower ideal associa- tions with clients utilizing a mix of the roundabout and direct correspondence channels like retail locations, sites, post-office-based mail, email, mail request inventories, and versatile among others. This is conceivable when firms embrace different advertising mixes of both immediate and roundabout correspondence channels. Firms can interconnect with their clients utilizing different stages and channels like print, site, items bundles, verbal exchange, and even area of retail outlets. Multichannel promoting depends on the idea that firm clients have various options in getting to items data about items and administrations delivered by an association. The appropriation of different techniques is intended to guarantee that clients can have the option to get the assorted item and administration data based on their practices and segment data. The selection of multichannel advertising is helpful to firms as it empowers speedy distinguishing proof of client criticism which is thus used to expand showcasing endeavors using the appropriation of advancement techniques (Schoenbachler and Gor- don, 2002).
- Źródło:
-
Humanum. Międzynarodowe Studia Społeczno-Humanistyczne; 2021, 2(41); 89-96
1898-8431 - Pojawia się w:
- Humanum. Międzynarodowe Studia Społeczno-Humanistyczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł