- Tytuł:
-
Społeczna nieodpowiedzialność biznesu a kampania odbudowywania wizerunku (na przykładzie koncernu BP)
Social Irresponsibility of Business and a Image Restoration Campaign (Case BP) - Autorzy:
-
Ławniczak, Ryszard
Porzucek, Rafał - Powiązania:
- https://bibliotekanauki.pl/articles/592671.pdf
- Data publikacji:
- 2013
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Public relations
Społeczna odpowiedzialność biznesu
Wizerunek przedsiębiorstwa
Company image
Corporate Social Responsibility (CSR) - Opis:
- In this paper fashionable at present and broadly promoted doctrine of corporate social responsibility (CSR) has been confronted with the sad reality in which millions citizens around the world and thousands of them in Poland has suffered because of highly irresponsible deals of such corporations, banks and firms like ENRON, Lehman Brothers or Barclays, and in Poland - AMBER GOLD. Such un-ethical./irresponsible socially firms engage PR consultants, which apply already proven methods of crisis PR, theoretically supported by the Benoi's theory of image restoration strategies. The theoretical approach, presented in parts one and two, is illustrated in part three by a case study based on image restoration campaign of BP after 2010 Gulf of Mexico oil spill ecological disaster.
- Źródło:
-
Studia Ekonomiczne; 2013, 157; 157-170
2083-8611 - Pojawia się w:
- Studia Ekonomiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł