- Tytuł:
- Innowacje w biznesie wybrane zagadnienia
- Autorzy:
-
Barańska-Fischer, Mirella
Blażlak, Robert
Szymański, Grzegorz
Pomykalski, Andrzej
Lisowska, Renata - Powiązania:
- https://bibliotekanauki.pl/books/2027096.pdf
- Data publikacji:
- 2016
- Wydawca:
- Politechnika Łódzka. Wydawnictwo Politechniki Łódzkiej
- Opis:
-
Globalizacja gospodarki światowej przyczynia się w sposób ciągły do wzrostu stopnia konkurencyjności przedsiębiorstw, szczególnie w obszarze efektywnego zarządzania innowacjami, niezależnie od rodzaju reprezentowanej przez nie branży. O znaczeniu innowacji dla rynku, charakteryzującego się współcześnie coraz szybciej zachodzącymi zmianami społecznymi, ekonomicznymi, organizacyjnymi czy technologicznymi, napisano w literaturze przedmiotu już bardzo wiele. Problematyka ta nie traci jednak na popularności w świetle dynamicznie zachodzących zjawisk i procesów na większości rynków terytorialnych całego świata.
Innovation is a crucial factor of value creation for these organizations and their stakeholders who depend on efficient and effective sustainable competitive advantages within the specified time. The modern market, extremely turbulent and often unpredictable, creates unlimited opportunities for entrepreneurs while directing business activities in various activities whose attractiveness is determined by a number of variables. The management of innovation is particularly important in a situation of increasingly globalizing world economy and the strengthening of the positions of individual countries on the international arena. This is manifested by the companies searching the relevant partners and others co-operators from various geographical areas of the globe, which is reflected in the concept of the so-called. innovation networks, enabling efficient generation of open innovation on the environment and its needs. It is a fundamental premise of design "platform for knowledge and technology transfer", which transfers the knowledge, experience and resources of individual partners (business and business-related), to deliberate, responsible, or consistent with the trends, the emergence of new market. The dynamics of the activity of modern organizations, for the design and implementation of innovative solutions in innovative processes, determine first of all the changes and transformations taking place in their environment. Therefore, it is appropriate from the point of view of an innovative organization to be able to face new challenges and demands of the contemporary realities of the market - so to them, preferably in advance to prepare to be able to be influenced in their desired direction. It is worth to admit that the key strategic directions of activities of intelligent organization, open to innovations include: 1. Continuous monitoring of calculated and architecture changes in the environment, looking for the optimal place for themselves, 2. Empathic orientation to the customer and its needs, to involve it in the design and implementation of business processes, 3. The quest for the rational use of resources, 4. Willingness to share knowledge, expertise, resources and other entities involved in the creative process / reconstructive, 5. The flexible reorganization of business structures on emerging unexpectedly opportunities and market opportunities, 6. Development of pro-innovative attitudes of workers towards conscious business risk management, 7. Management of innovative activity in a socially responsible manner. It is expected that in the face of growing turbulence of the market environment of modern organizations the efficient and time effective innovation management becomes a common phenomenon inscribed in the philosophy of their actions. In conclusion, the authors of the Monograph want to point out that increased, in most markets of the world, the competitiveness of the organization should be a challenge for today and tomorrow but for the decision makers of innovative companies primarily in the following areas: 1. Determination of clear and at the same time realistic strategic objectives, tactical and operational for creating innovation. 2. Generate and application of modern models of business processes, based on current data, information and knowledge, experience and creative abilities, 3. Create a network of cooperation with other stakeholders, primarily from prosumers innovation 4. Essays optimal for the type of business represented, paths, methods and ways of its development, which is not so much a reaction ex post, but mainly ex ante to market signals, 5. Smooth innovation management in the different phases of design, development and commercialization of the market, 6. Constructing appropriate systems of motivation of employees, on the one hand, and on the other to create structures that allow them to share knowledge, to increase the chances of success of the organization represented, 7. Elaborating an effective ways to promote innovation in the market, including modern tools and instruments relevant to the specific characteristics and the nature of the environment to which they are addressed, 8. Engaging processes of development of the industry or sector of the economy not only represented a territorial unit, but taking into account the impact of the global market, 9. Regular monitoring of changes in both the proximal and distal environment and 10. Adequate to the resources, strengths and opportunities shaping the architecture of business processes with a view to current and future generations – in such a way as to have a sense of well-invested capital, invested resources and time involved. The above statement can be considered as a kind of Decalogue for all those entrepreneurs who are currently engaged in the innovative processes or wish to pursue them in the future. Efficient implementation of activities in this area will certainly favour the orientation of the business focused on creating value for customers and organizations with them. The Authors hope that the content of presented publication will provoke Readers to make a considerations to conduct numerous academic discussions, as well as contribute to the formation of pro-innovation attitudes and behaviours of entrepreneurs, creating a new architecture of their businesses models and target markets. Cooperation between science and business environment for efficient innovation is a requirement, and also the need for existing times. Future generations will verify certainly fast enough efficiency currently being undertaken in this field of activities. - Dostawca treści:
- Biblioteka Nauki
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