- Tytuł:
- Promotional dilemmas of a tourism product of environmentally valuable areas
- Autorzy:
- Panasiuk, A.
- Powiązania:
- https://bibliotekanauki.pl/articles/95874.pdf
- Data publikacji:
- 2018
- Wydawca:
- Fundacja Ekonomistów Środowiska i Zasobów Naturalnych
- Tematy:
-
promocja
gospodarka turystyczna
marketing turystyczny
produkt turystyczny
wartość ekologiczna
promotion
tourism economy
tourism marketing
tourism product
environmentally valuable - Opis:
- The study involves the issues of promotional activities undertaken in terms of supporting a tourism product of environmentally valuable areas. It includes the theoretical aspects of promoting a tourism product and the structure of a tourism product of environmentally valuable areas. There is also a discussion on typical forms of tourism movement in environmentally valuable areas. The most significant part of the work includes issues concerning the promotion of a tourism product of an environmentally valuable area and an indication of their limits. The objective of the study is to consider dilemmas pertaining to promotional activities undertaken to give marketing support to a tourism product of an environmentally valuable area, especially in terms of its range and intensity.
- Źródło:
-
Ekonomia i Środowisko; 2018, 1; 18-29
0867-8898 - Pojawia się w:
- Ekonomia i Środowisko
- Dostawca treści:
- Biblioteka Nauki