Wszystkie pola: cross-media - Katalog OPAC zbiorów

Skocz do pozycji: 1.

Tytuł:: „On the other side of the border”. The media in strengthening an international dialogue (the Czech-German Journalism Award)
Autorzy:: Olechowska, Paulina
Powiązania:: https://bibliotekanauki.pl/articles/620133.pdf
Data publikacji:: 2018
Wydawca:: Uniwersytet im. Adama Mickiewicza w Poznaniu
Tematy:: Czech-German Journalism Award
strategic external communication (media relations)
cross-border journalism
Opis:: The purpose of this article is to describe the role and significance of the Czech-German Journalism Award in creating a dialogue between journalist circles in both countries (the Czech Republic and the Federal Republic of Germany). Their competition is a tool for developing strategic external communication between the two nations, the aim of which is to strengthen mutual understanding. A structural and qualitative analysis of text was used as the research method, while the mission was to describe the kinds of publishers/broadcasters awarded and characterize the problems discussed in the award-winning works of the two editions of the Award held to date.
Źródło:: Środkowoeuropejskie Studia Polityczne; 2018, 3; 157-182
1731-7517
Pojawia się w:: Środkowoeuropejskie Studia Polityczne
Dostawca treści:: Biblioteka Nauki

Artykuł

Skocz do pozycji: 2.

Tytuł:: Rola i znaczenie mediów w kształtowaniu obrazu polsko-niemieckiego pogranicza w latach 90. XX wieku (na przykładzie „Gazety Pogranicza” – dodatku do „Gazety Wyborczej”)
The Role and Significance of the Media in Shaping the Image of the Polish-German borderlands in the 1990s (as seen in the example of the Gazeta Pogranicza supplement to Gazeta Wyborcza)
Autorzy:: Olechowska, Paulina
Powiązania:: https://bibliotekanauki.pl/articles/967726.pdf
Data publikacji:: 2015
Wydawca:: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
Tematy:: Cross-border journalism
Gazeta Wyborcza
Gazeta Pogranicza
Märkische Oderzeitung
Polish-German border region
Opis:: The article is an attempt to determine the role of the media in shaping the image of the Polish- German borderlands. As examples, press releases published (from August 1994 to November 1996) in Gazeta Pogranicza [Borderland Gazette] were used. The newspaper is the result of cooperation between local editorial supplements to Gazeta Wyborcza and the Brandenburg regional daily newspaper Märkische Oderzeitung. An important element of this research is the assumption that the foundation of any international communication is the need to know and understand.
Źródło:: Acta Universitatis Lodziensis. Folia Litteraria Polonica; 2015, 28, 2
1505-9057
2353-1908
Pojawia się w:: Acta Universitatis Lodziensis. Folia Litteraria Polonica
Dostawca treści:: Biblioteka Nauki

Artykuł

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