- Tytuł:
-
Organizacja wywiadu z kwestionariuszem ankietowym do badania jakości usług
Organization of Direct Interview with Survey Questionnaire to Conduct Research into Quality of Services - Autorzy:
- Olbrych, Barbara
- Powiązania:
- https://bibliotekanauki.pl/articles/907541.pdf
- Data publikacji:
- 2009
- Wydawca:
- Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
- Opis:
- The article focuses on organization of a direct interview with a survey questionnaire to conduct research into quality of services provided by the HELIOS Film Centre in Radom. The factors which may influence customer satisfaction are identified, a quality evaluation map has been constructed and the satisfaction indicator has been calculated. On the basis of a pilot sample the survey questionnaire has been tested as well as the IPA technique, which was used for the analysis of services of this institution for the first time. The results obtained are a starting point for fundamental research which requires separate development.
- Źródło:
-
Acta Universitatis Lodziensis. Folia Oeconomica; 2009, 227
0208-6018
2353-7663 - Pojawia się w:
- Acta Universitatis Lodziensis. Folia Oeconomica
- Dostawca treści:
- Biblioteka Nauki
Artykuł