- Tytuł:
- Sensory identification of cola-type soft drinks among students
- Autorzy:
-
Rydzak, Leszek
Kozłowicz, Katarzyna
Stoma, Monika
Dudziak, Agnieszka
Natoniewski, Marcin - Powiązania:
- https://bibliotekanauki.pl/articles/1845517.pdf
- Data publikacji:
- 2020
- Wydawca:
- Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
- Tematy:
-
brand
sensory recognition
cola-type beverage market in Poland
marka
rozpoznawalność sensoryczna
rynek napojów typu cola w Polsce - Opis:
- Purpose: The aim of the study was to make an attempt at evaluating factors that affect the choice and, consequently, purchase and consumption of selected brands of cola-type beverages by students of Lublin universities. Design/methodology/approach: The study was followed by testing sensory recognition of a selected brand of a cola-type beverage. The applied research tool was a survey containing closed-ended and open-ended questions regarding the subject related to the beverage market in Poland. The study was conducted among 100 students of Lublin universities, both male and female, at various age. Findings: The collected results were processed using statistical analysis tools. The drink that was most often selected among the students proved to be Coca-Cola. In the chosen market segment, consumers also show a strong attachment to the brand. At the end of the study, selected cross analyses were performed, which provided an answer to how smoking cigarettes and alcohol consumption affect sensory sensitivity in the study group of students. Originality/value: A novelty in the work is the use of a question in the survey regarding sensory recognition that eliminates the subjectivity of surveys. The respondent may recognize the brand or not.
- Źródło:
-
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska; 2020, 149; 549-560
1641-3466 - Pojawia się w:
- Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
- Dostawca treści:
- Biblioteka Nauki
Artykuł