- Tytuł:
- The Elderly as Participants of the Market of Selected E-services
- Autorzy:
-
Dąbrowska, Anna
Janoś-Kresło, MIrosława
Lubowiecki-Vikuk, Adrian - Powiązania:
- https://bibliotekanauki.pl/articles/1391024.pdf
- Data publikacji:
- 2019
- Wydawca:
- Wyższa Szkoła Bankowa w Poznaniu
- Tematy:
-
the elderly
e-services
consumerism - Opis:
- Over the last decades, a trend of population aging has been observed in Poland and across the world. It is a result of extended lifespan, increased quality of life and higher standards of health care. The gradually growing group of the elderly in Poland results in a steadily increasing significance of this consumer market. Services, in particular e-services, may play a pivotal role in the life of the elderly, helping them to better function in the society and satisfy their basic and higher needs. As a results, the group of consumers in question must move from traditional solutions to modern technologies e-services are based on. The objective of the study is to identify the behavior of the elderly (over 60 years old) in the Polish market of e-services. The study is based on secondary resource analysis, questionnaires and the CAWI method. The sample was randomly selected from the panel of users (n = 508). The results of the authors’ own study suggest that the commonly used services are e-trading and e-banking, meant satisfy daily needs more easily. The indicated benefits were, e.g., comfort, saved time and money, easier access to services
- Źródło:
-
Studia Periegetica; 2019, 26(2); 13-24
1897-9262
2658-1736 - Pojawia się w:
- Studia Periegetica
- Dostawca treści:
- Biblioteka Nauki
Artykuł