- Tytuł:
- Competitiveness of tourism product: evaluation and approaches to provision
- Autorzy:
- Levytskyy, Arthur
- Powiązania:
- https://bibliotekanauki.pl/articles/1201762.pdf
- Data publikacji:
- 2015-12-21
- Wydawca:
- Uniwersytet Gdański. Instytut Geografii
- Tematy:
-
competitiveness
tourism product
tourism organization competitive strategies
tourism enterprises
marketing of destinations
project approach - Opis:
- The analysis of main components of Ukrainian tourism competitiveness showed the necessity of forming of effective strategically- oriented public policy in this sphere. The most effective means of its implementation is to use competitive strategies based on a combination of strategic and project approach. The basis of its formation is quantitative evaluation of competitiveness in tourism that at the micro level is based on the analysis of two main facilities: tourism product and tourism organization. Marketing approach to destination, which provides the elaboration of complex tourism product, is considered. The activities of management and marketing of destinations are considered as integrity of strategic, project and operational activities. The article proves the necessity of using the project approach, which enables to convert strategic plan into specific goals and programs of territory development.
- Źródło:
-
Journal of Geography, Politics and Society; 2015, 5, 2; 7-18
2084-0497
2451-2249 - Pojawia się w:
- Journal of Geography, Politics and Society
- Dostawca treści:
- Biblioteka Nauki
Artykuł