- Tytuł:
-
Analiza porównawcza witryn e-sklepów w ujęciu branżowym – propozycja metody badań
Comparative analysis of e-shop websites in sectoral approach – test method proposal - Autorzy:
-
Butryn, Beata
Laska, Maciej - Powiązania:
- https://bibliotekanauki.pl/articles/432302.pdf
- Data publikacji:
- 2014
- Wydawca:
- Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
- Tematy:
-
Internet
e-business
e-shop
e-commerce
websites evaluation
websites development
benchmarking - Opis:
- The article presents a test method of e-shop websites based on contemporary Web development standards and the best practices in e-commerce. The authors tested a hundred of Polish e-shop websites representing ten prominent branches of Polish e-commerce laveraging the proposed method and then conducted a comparative analysis of websites in sectoral approach. As a result a method has been verified and data collected that will help in further method improvement. The proposed approach may find practical applications in business analyses, in benchmarking and projects oriented on e-shop websites development and improvement.
- Źródło:
-
Informatyka Ekonomiczna; 2014, 1(31); 340-350
1507-3858 - Pojawia się w:
- Informatyka Ekonomiczna
- Dostawca treści:
- Biblioteka Nauki
Artykuł