- Tytuł:
- Modern sales channel on the example of Eurocash Group - organizational and legal approach
- Autorzy:
-
Czeczotko, Maksymilian
Kudlińska-Chylak, Anna
Warsewicz, Agnieszka - Powiązania:
- https://bibliotekanauki.pl/articles/1179232.pdf
- Data publikacji:
- 2017
- Wydawca:
- Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
- Tematy:
-
Eurocash Group
capital group
wholesale and retail trade - Opis:
- The aim of the study was to present the organizational and legal conditions of the Eurocash Group, the market leader in wholesale distribution of FMCG products which also widely operates in retail sales, mainly in the partner and franchise system. The scope of the discussion covered the specificity of retail and wholesale trade and the organizational and legal structure. The paper presents individual sales formats included in the Eurocash Group, i.e. Cash & Carry stores, retail stores, the so-called area of active and specialized distribution. The functioning of modern trade refers to an innovative approach in terms of organizational and legal forms, including operating within capital groups and development through franchise. This allows the complementarity of individual store formats, guaranteeing retail and institutional customers a comprehensive realization of purchase orders.
- Źródło:
-
World Scientific News; 2017, 80; 77-87
2392-2192 - Pojawia się w:
- World Scientific News
- Dostawca treści:
- Biblioteka Nauki
Artykuł