- Tytuł:
- Metaverse technologies in product management, branding and communications: virtual and augmented reality, artificial intelligence, non-fungible tokens and brain-computer interface
- Autorzy:
- Kshetri, Nir
- Powiązania:
- https://bibliotekanauki.pl/articles/40426416.pdf
- Data publikacji:
- 2023-12-15
- Wydawca:
- Akademia Leona Koźmińskiego w Warszawie
- Tematy:
-
Augmented reality
Virtual reality
Metaverse - Opis:
- Purpose – To examine the effects of the metaverse on firms’ marketing activities. Design/methodology/approach – A conceptual paper. Findings – It provides evidence of the growing importance of different value capture mechanisms in the metaverse. Originality/value – Among the first articles on this topic.
- Źródło:
-
Central European Management Journal; 2023, 31, 4; 511-521
2658-0845
2658-2430 - Pojawia się w:
- Central European Management Journal
- Dostawca treści:
- Biblioteka Nauki
Artykuł