- Tytuł:
-
W pułapce politycznej rutyny – reklama polityczna w kampanii parlamentarnej ‘2011
In a Trap of Political Routine-Political Advertising in the Parliamentary Campaign of 2011 - Autorzy:
- Kolczyński, Mariusz
- Powiązania:
- https://bibliotekanauki.pl/articles/1834382.pdf
- Data publikacji:
- 2020-05-14
- Wydawca:
- Katolicki Uniwersytet Lubelski Jana Pawła II. Towarzystwo Naukowe KUL
- Tematy:
-
kampania parlamentarna
reklama polityczna
demokracja
wybory
parliamentary campaign
political advertising
democracy
elections - Opis:
- The course of the electoral campaign of 2011 seems to depart from the tested schema of effective political action. Undoubtedly, the way of shaping communication electoral strategies changed – to a greater extent the subjects of political rivalry aimed at the utmost balance of advertising activity (including mainly paid ones) and beyond advertising (free communication activities implemented through the means of mass communication), including also traditional direct activities. Looking for the reasons of such a state of affairs, one may indicate for the most part: the attempt to change the electoral law, undertaken by the Sejm just before the elections (suggesting resignation from television commercials); limitation of the financial means for organization of the campaign and stabilization of the Polish political market (favoring duplication of the tested methods of action).
- Źródło:
-
Roczniki Nauk Społecznych; 2012, 40, 3; 33-53
0137-4176 - Pojawia się w:
- Roczniki Nauk Społecznych
- Dostawca treści:
- Biblioteka Nauki
Artykuł