- Tytuł:
-
Wykorzystanie metody taksonomii wrocławskiej w segmentacji rynku
The Use of Taconomys Method in Market Segmentation - Autorzy:
- Kauf, Sabina
- Powiązania:
- https://bibliotekanauki.pl/articles/591040.pdf
- Data publikacji:
- 2014
- Wydawca:
- Uniwersytet Ekonomiczny w Katowicach
- Tematy:
-
Metody taksonomiczne
Segmentacja rynku
Taksonomia wrocławska
Market segmentation
Taxonomic methods
Wroclaw taxonomy - Opis:
- Market segmentation allows you to adjust the company's activities to the existing market demand, i.a. in terms of marketing. Segmentation should be understood as a division of the market at a relatively homogenous group of buyers of goods and services. It helps to divide the market into separate groups of buyers who require separate products and the use of different marketing instruments. One of the most popular method used in research segmentation methods are the taxonomic's methods, which allow to sort and classify a variety of factors. The taxonomy's method allows to divide a set of objects into homogeneous subsets - due to the extracted factors. The aim of this paper is to isolate homogeneous groups of customers, similar in some factors. The study were carried out on the basis of data provided by the province logistics infrastructure.
- Źródło:
-
Studia Ekonomiczne; 2014, 195; 65-79
2083-8611 - Pojawia się w:
- Studia Ekonomiczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł