- Tytuł:
-
ЖИЗНЬ в рекламе (семантика и функции имени существительного в рекламе)
LIFE in the advertisement (semantics andfunctioning description of nouns in the advertisement) - Autorzy:
-
Kamalova, Alla
Dudina, Elena Aleksandrovna - Powiązania:
- https://bibliotekanauki.pl/articles/481208.pdf
- Data publikacji:
- 2007-12-01
- Wydawca:
- Uniwersytet Warmińsko-Mazurski w Olsztynie
- Tematy:
-
life
advertisement text
advertisement language
linguistic - Opis:
- The article discusses extension and intension of the advertisement concept. The core idea, originality, likeability (attractiveness), target population orientation, motivation (encouragement) are viewed as the main components of the contemporary advertising. For that 1250 slogans were analyzed to reveal the frequent lexical items (with regard to parts of speech). The fact that the most frequent name is LIFE is interpreted in view of streamline of publicity manipulation and ideology of advertising.
- Źródło:
-
Acta Polono-Ruthenica; 2007, 1, XII; 219-236
1427-549X - Pojawia się w:
- Acta Polono-Ruthenica
- Dostawca treści:
- Biblioteka Nauki
Artykuł