- Tytuł:
- Balanced branding of the employer created by means of social media - a factor of success in personal marketing
- Autorzy:
- Kaiser, I.
- Powiązania:
- https://bibliotekanauki.pl/articles/213300.pdf
- Data publikacji:
- 2012
- Wydawca:
- Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
- Tematy:
-
social media
marketing activities
social media as a tool for cross-marketing
social networks
strategy of creating the image of the company - Opis:
- Social media may be an efficient tool for creating and effective building of the image of an organization as a trustworthy employer both outside and inside the company. Results of the survey on social media are revealed. The following issues are discussed: • what marketing channels are used by companies for employer's branding? • In what way should companies try to arouse students interest? • Which channels do companies use to publish their job offers? • Which channels do companies use to search for candidates? • What can companies do in order to attract the best candidates? • What can organizations do in order to attract the appropriate candidates through social media just in time? • What aspects of planning the strategy of creating the image of a company as an employer by means of social media are most important? • Mow efficient are career pages on Facebook in the process of employer brand building? • Why is it that some companies are successful in the social media? Best practice • Factors which have a negative influence:
- Źródło:
-
Prace Instytutu Lotnictwa; 2012, 2 (223); 135-145
0509-6669
2300-5408 - Pojawia się w:
- Prace Instytutu Lotnictwa
- Dostawca treści:
- Biblioteka Nauki
Artykuł