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Wyszukujesz frazę "Kovacova, Maria" wg kryterium: Autor


Wyświetlanie 1-3 z 3
Tytuł:
Earnings management model for Visegrad Group as an immanent part of creative accounting
Autorzy:
Kováčová, Mária
Hrosova, Lenka
Durana, Pavol
Horak, Jakub
Powiązania:
https://bibliotekanauki.pl/articles/19322663.pdf
Data publikacji:
2022
Wydawca:
Instytut Badań Gospodarczych
Tematy:
creative accounting
central Europe countries
model of creative accounting
regression analysis
Opis:
Research background: Creative accounting practices do not frequently violate the law and are not considered illegal; however, accounting managers may exploit legal ambiguities to portray the company's financial standing in accordance with management preferences. Therefore, the analysis is focused on the detection of earnings management in companies operating in the Visegrad Group, which represents one of the most commonly used techniques for revealing creative accounting. Purpose of the article: The aim of the presented study is to reveal the presence of creative accounting through the detection of earnings management in the countries of the Visegrad Group and, based on the detected results, to propose a regression model of earnings management in the Visegrad Group. Methods: To reveal the use of creative accounting in the Visegrad Group, ten selected models of earnings management were applied during the period 2016-2020 to a set of 8,134 companies. The Mann-Whitney test and multiple linear regression were used to verify the existence of earnings management. These findings served as the basis for the creation of the linear regression model of earnings management in the Visegrad Group. Findings & value-added: The presence of earnings management was best captured by the Hribar and Collins model in companies operating in the Visegrad Group in the period 2016-2020. The findings also confirmed that positive discretionary accruals acquired higher values over the entire period when compared to negative discretionary accruals, confirming that companies in the surveyed group manage their profits primarily by increasing them. Therefore, we created a regression model, that can serve as a unique basis and is capable of revealing the use of earnings management in the Visegrad Group, as until now nothing like this has been implemented in these countries. In conclusion, this study offers insights for academicians and researchers on creative accounting in the selected period. Lastly, the study contributes to the existing theory by conducting new research on the earnings management determinants of the countries studied.
Źródło:
Oeconomia Copernicana; 2022, 13, 4; 1143-1176
2083-1277
Pojawia się w:
Oeconomia Copernicana
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Quo vadis brand loyalty? : comparative study of perceived brand value sources
Dokąd zmierza lojalność marki? : badanie porównawcze źródeł postrzegania wartości marki
Autorzy:
Kliestikova, Jana
Kovacova, Maria
Krizanova, Anna
Durana, Pavol
Nica, Elvira
Powiązania:
https://bibliotekanauki.pl/articles/406095.pdf
Data publikacji:
2019
Wydawca:
Politechnika Częstochowska
Tematy:
brand
branding
brand value
loyalty
psychographic specifics
marka
wartość marki
lojalność
specyfika psychograficzna
Opis:
It has been proved by market reality that traditional brand management theories fail. Based on this, there is a need to provide critical revision of these theories with emphasis on behavioural approach of consumers. The most important is the task of consumer loyalty and its transposition into subjectively perceived brand value sources. So, the aim of this paper is to identify relevant brand value sources of loyalty which are significant for Slovak socio-cultural profile and to propose an effective innovative model of branding. The statistical evaluation of the data obtained from own questionnaire survey has been provided by the factor analysis supported by relevant tests. It has been found out that the fact of loyal relationship with brand affects the priority of the components of subjectively perceived brand value sources. The importance of brand value sources in case of consumer loyalty has been identified as following: 1) benefits; 2) attributes; 3) imageries and 4) attitudes while in case of consumer loyalty absence, the importance of brand value source is: 1) imageries; 2) attitudes; 3) benefits and 4) attributes. So, it can be concluded that existence of different brand value sources ranking in case of existence vs. absence of brand loyalty indicates need of selective approach towards brand value sources in the phase of brand value building and brand value managing. By doing this, traditional monistic concept of brand value building and managing has been interfered.
Zostało udowodnione przez rzeczywistość rynkową, że tradycyjne teorie zarządzania marką zawodzą. Na tej podstawie istnieje potrzeba zapewnienia krytycznej rewizji tych teorii z naciskiem na podejście behawioralne konsumentów. Najważniejszym jest zadanie transpozycji lojalności konsumentów na subiektywnie postrzegane źródeł wartości marki. Celem tego artykułu jest więc zidentyfikowanie odpowiednich źródeł lojalności wartości marki, które są istotne dla słowackiego profilu społeczno-kulturowego oraz zaproponowanie skutecznego innowacyjnego modelu brandingu. Ocenę statystyczną danych uzyskanych z własnych badań ankietowych dostarczyła analiza czynnikowa wsparta odpowiednimi testami. Stwierdzono, że fakt lojalnych relacji z marką wpływa na priorytet komponentów subiektywnie postrzeganych źródeł wartości marki. Znaczenie źródeł wartości marki w przypadku lojalności konsumentów zostało określone jako następujące: 1) korzyści; 2) atrybuty; 3) wyobrażenia i 4) postawy, podczas gdy w przypadku braku lojalności konsumentów, znaczenie źródła wartości marki to: 1) wyobrażenia; 2) postawy; 3) korzyści i 4) atrybuty. Można, zatem stwierdzić, że istnienie różnych rankingów źródeł wartości marki w przypadku istnienia przeciwieństwa braku lojalności wobec marki wskazuje na potrzebę selektywnego podejścia do źródeł wartości marki w fazie budowania wartości marki i zarządzania wartością marki. W ten sposób została zakłócona tradycyjna monistyczna koncepcja budowania wartości marki i zarządzania nią.
Źródło:
Polish Journal of Management Studies; 2019, 19, 1; 190-203
2081-7452
Pojawia się w:
Polish Journal of Management Studies
Dostawca treści:
Biblioteka Nauki
Artykuł
Tytuł:
Systematic review of variables applied in bankruptcy prediction models of Visegrad group countries
Autorzy:
Kovacova, Maria
Kliestik, Tomas
Valaskova, Katarina
Durana, Pavol
Juhaszova, Zuzana
Powiązania:
https://bibliotekanauki.pl/articles/19106225.pdf
Data publikacji:
2019
Wydawca:
Instytut Badań Gospodarczych
Tematy:
bankruptcy
bankruptcy prediction
variables
countries of Visegrad four
Opis:
Research background: Since the first bankruptcy prediction models were developed in the 60's of the 20th century, numerous different models have been constructed all over the world. These individual models of bankruptcy prediction have been developed in different time and space using different methods and variables. Therefore, there is a need to analyse them in the context of various countries, while the question about their suitability arises. Purpose of the article: The analysis of more than 100 bankruptcy prediction models developed in V4 countries confirms that enterprises in each country prefer different explanatory variables. Thus, we aim to review systematically the bankruptcy prediction models developed in the countries of Visegrad four and analyse them, with the emphasis on explanatory variables used in these models, and evaluate them using appropriate statistical methods. Methods: Cluster analysis and correspondence analysis were used to explore the mutual relationships among the selected categories, e.g. clusters of explanatory variables and countries of the Visegrad group. The use of the cluster analysis focuses on the identification of homogenous subgroups of the explanatory variables to sort the variables into clusters, so that the variables within a common cluster are as much similar as possible. The correspondence analysis is used to examine if there is any statistically significant dependence between the monitored factors ? bankruptcy prediction models of Visegrad countries and explanatory variables. Findings & Value added: Based on the statistical analysis applied, we confirmed that each country prefers different explanatory variables for developing the bankruptcy prediction model. The choice of an appropriate and specific variable in a specific country may be very helpful for enterprises, researchers and investors in the process of construction and development of bankruptcy prediction models in conditions of an individual country.
Źródło:
Oeconomia Copernicana; 2019, 10, 4; 743-772
2083-1277
Pojawia się w:
Oeconomia Copernicana
Dostawca treści:
Biblioteka Nauki
Artykuł
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