- Tytuł:
- Video materials as a means of promotion and advertising of the fields of study
- Autorzy:
-
Malec, M.
Cieplak, T.
Jarmuł, Ł. - Powiązania:
- https://bibliotekanauki.pl/articles/103150.pdf
- Data publikacji:
- 2016
- Wydawca:
- Stowarzyszenie Inżynierów i Techników Mechaników Polskich
- Tematy:
-
marketing
advertisement
film for promotion
candidate for studies
survey research - Opis:
- In this paper there were presented some information about marketing and advertisement in the aspect of acquiring customers-candidate for studies with the help of the film as a tool of this kind of action. The paper also shows the results of the survey research and their analysis in the scope of expected features which will be characteristic, according to the respondents, for above-mentioned transfer tool.
- Źródło:
-
Advances in Science and Technology. Research Journal; 2016, 10, 31; 274-280
2299-8624 - Pojawia się w:
- Advances in Science and Technology. Research Journal
- Dostawca treści:
- Biblioteka Nauki
Artykuł