- Tytuł:
- Learning PR. Methodological and legitimation-based learning in PR - A theorethical approach and empirical findings
- Autorzy:
-
Hoffjann, Olaf
Lohse, Michael - Powiązania:
- https://bibliotekanauki.pl/articles/471308.pdf
- Data publikacji:
- 2016
- Wydawca:
- Polskie Towarzystwo Komunikacji Społecznej
- Tematy:
-
organizational learning
reflexivity of organizations
public relations
online survey - Opis:
- PR increases the reflexivity of organizations, thereby providing a central opportunity for learning. While this consideration is implicitly contained in many definitions and theories relating to PR, organizational learning has until now remained a “hidden topic” in international PR research. This is all the more surprising when we consider that learning is relevant to PR on two counts at least: first, the aforementioned role of PR as a central learning opportunity within an organization. PR identifies stakeholder demands and develops strategies to help ensure the legitimacy of the organization. This will be referred to as legitimation-based learning. Second, PR learns with respect to its own methods and skills. This will be referred to as method-based learning. This article will present a theoretical framework for legitimation-based and method-based learning. Then, the initial results of an online survey (N = 121) that examines selected issues relating to this approach will be presented.
- Źródło:
-
Central European Journal of Communication; 2016, 9, 2 (17); 247-265
1899-5101 - Pojawia się w:
- Central European Journal of Communication
- Dostawca treści:
- Biblioteka Nauki
Artykuł