Informacja

Drogi użytkowniku, aplikacja do prawidłowego działania wymaga obsługi JavaScript. Proszę włącz obsługę JavaScript w Twojej przeglądarce.

English (EN)·Polski (PL)·Yкраїнський (UK)
Przejdź do strony domowej biblioteki Centralna Biblioteka Wojskowa Link otwiera się w nowym oknie Logo biblioteki Prolib Integro - strona głównaCentralna Biblioteka Wojskowa

Wyszukujesz frazę "food trends" wg kryterium: Temat

  Lista filtrów
Wyrównaj
    Wyświetlanie 1-2 z 2
    Tytuł:
    The influence of the trends in consumers’ food behavior contributing to the formulation of marketing strategies for food companies
    Autorzy:
    Hanus, Gabriela
    Powiązania:
    https://bibliotekanauki.pl/articles/1161453.pdf
    Data publikacji:
    2018
    Wydawca:
    Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
    Tematy:
    food behaviour
    marketing strategy
    new trends in consumers’ food behaviour
    Opis:
    The aim of this article is to identify and discuss the most important trends in consumers’ nutritional behaviour that contribute to the formulation of marketing strategies for food companies. The globalization, servicisation, virtualization, ecologisation and rationalization of consumption have been described as selected examples of new trends in consumers’ behaviour. Across the studies covered by this paper it has been found that the creation of new innovative food products and services, the development of regional brands and pro-ecological products which are on line with utility and quality based on safety for health and for the natural environment are some examples of marketing strategies of food companies.
    Źródło:
    World Scientific News; 2018, 112; 85-95
    2392-2192
    Pojawia się w:
    World Scientific News
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
    Tytuł:
    The phenomena of globalisation in Polish consumers’ food choices
    Autorzy:
    Hanus, Gabriela
    Powiązania:
    https://bibliotekanauki.pl/articles/2129014.pdf
    Data publikacji:
    2021
    Wydawca:
    Uniwersytet w Białymstoku. Wydawnictwo Uniwersytetu w Białymstoku
    Tematy:
    consumers’ food choices in Poland
    globalisation
    new trends
    Opis:
    Purpose – To identify and characterise the phenomena of globalisation in the food choices of Polish consumers. To identify demographic, economic and social determinants influencing the level of globalization in the dietary choices of Poles, as well as to recognise the most important factors determining consumers’ dietary choices. Research method – Direct surveys among 660 respondents using quantitative methods were used. The collected data was analysed using the factor analysis (the main component method), Cronbach’s alphafactor, structured logit models, Pearson’s χ2 and Cramer’s V coefficients, as well as descriptive statistics and structure indicators. Results – The phenomenon of globalisation is clearly visible in the nutritional choices of Poles. Its impact is manifested primarily in the purchase of fast food in fast food bars and food products in international trade chains; however, it should be noted that this phenomenon concerns primarily the younger generation (under 25), with higher education, and people assessing their income situation as very good. Implications / recommendations – Because of the fashion for healthy, plant-based nutrition, it can be assumed that today’s consumers are looking for a dietary alternative that will allow them to reduce the time it takes to prepare meals and clean up afterwards, while maintaining their health. There may be a growing demand for fast food bars offering healthy food from a proven source. Moreover, due to the increasingly prevalent demands of antiglobalists and the coronavirus crisis, the phenomena of ethnocentrism and deconsumption in consumer behaviour increasingly emerge as trends alternative to globalisation and, as such, they merit further investigation.
    Źródło:
    Optimum. Economic Studies; 2021, 2(104); 15-30
    1506-7637
    Pojawia się w:
    Optimum. Economic Studies
    Dostawca treści:
    Biblioteka Nauki
    Artykuł
      Wyświetlanie 1-2 z 2

      Ta witryna wykorzystuje pliki cookies do przechowywania informacji na Twoim komputerze. Pliki cookies stosujemy w celu świadczenia usług na najwyższym poziomie, w tym w sposób dostosowany do indywidualnych potrzeb. Korzystanie z witryny bez zmiany ustawień dotyczących cookies oznacza, że będą one zamieszczane w Twoim komputerze. W każdym momencie możesz dokonać zmiany ustawień dotyczących cookies