- Tytuł:
- Interpretation of a verbal-visual communication
- Autorzy:
- Habrajska, Grażyna
- Powiązania:
- https://bibliotekanauki.pl/articles/650174.pdf
- Data publikacji:
- 2017
- Wydawca:
- Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
- Tematy:
-
dual code communication
text analysis
journalistic discourse
comical discourse
advertising
meme
visual communication - Opis:
- In contemporary internet-dominated everyday life, ever more often one faces communications which utilise both verbal (words) and iconic (images) codes. In the article, I analyse two types of said communications: advertisements and memes. Both advertising content and memes belong to journalistic discourse. Therefore, one can analyse them using the same methods as verbal opinion texts, which require one to specify the situational background, the specific situation, the persuasive/ propaganda aim, and to standardise arguments. At the same time, memes are included in comical discourse, to analyse which it is necessary to be able to juxtapose the actual image with the presented image.
- Źródło:
-
Acta Universitatis Lodziensis. Folia Litteraria Polonica; 2017, 43, 5
1505-9057
2353-1908 - Pojawia się w:
- Acta Universitatis Lodziensis. Folia Litteraria Polonica
- Dostawca treści:
- Biblioteka Nauki
Artykuł