- Tytuł:
- SWOT analysis in the formulation of tourism development strategies for destinations
- Autorzy:
-
Goranczewski, Bolesław
Puciato, Daniel - Powiązania:
- https://bibliotekanauki.pl/articles/627492.pdf
- Data publikacji:
- 2010
- Wydawca:
- Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
- Tematy:
-
strategic management
SWOT analysis
tourism development strategy
destination - Opis:
- The aim of the paper is to identify the role of SWOT analysis in the formulation of tourism development strategies for destinations. SWOT analysis helps to establish a reliable diagnosis of the internal potential shown by a tourism destination and its environment. In the Polish economic situation, SWOT analysis is frequently used in a fragmentary manner which should be considered as a serious methodological oversight and may jeopardize the value of the entire process related to the strategic management of the tourism destination.
- Źródło:
-
Turyzm; 2010, 20, 2; 45-53
0867-5856
2080-6922 - Pojawia się w:
- Turyzm
- Dostawca treści:
- Biblioteka Nauki
Artykuł