- Tytuł:
- Directions for the development of the tourist product of the Goczalkowice-Zdroj village
- Autorzy:
- Gonda-Soroczynska, E.
- Powiązania:
- https://bibliotekanauki.pl/articles/61354.pdf
- Data publikacji:
- 2012
- Wydawca:
- Polska Akademia Nauk. Stowarzyszenie Infrastruktura i Ekologia Terenów Wiejskich PAN
- Tematy:
-
direction
product development
tourist product
Goczalkowice-Zdroj village
village
curative product
tourist
human health - Opis:
- The research described in this paper is centred around the small spa village of Goczałkowice-Zdrój (German: Bad Gottschalkowitz), located in the south of Poland, in the Silesian Voivodeship, the Pszczyński poviat, and the Goczałkowice- Zdrój commune. Along with the rise in the importance of the tourist services sector – including spa services – the tourist product of this tourist town has become the subject of a complex analysis and evaluation in the context of adapting it to the requirements of the market and the needs of consumers, as well as indicating directions for its development. In order to be successful on the national and international tourist market, as well as stay ahead of their competitors, Polish spas should adjust their policies to the needs and determinants of the contemporary market, providing a proper product – preferably an individualised and integrated one, sufficient for the challenging triple-segmented (patient, patient-tourist, tourist) market.
- Źródło:
-
Infrastruktura i Ekologia Terenów Wiejskich; 2012, 1/IV
1732-5587 - Pojawia się w:
- Infrastruktura i Ekologia Terenów Wiejskich
- Dostawca treści:
- Biblioteka Nauki
Artykuł