- Tytuł:
-
NEGATYWNA TELEWIZYJNA REKLAMA POLITYCZNA W WYBORACH DO PARLAMENTU EUROPEJSKIEGO W POLSCE W 2009 ROKU
NEGATIVE TELEVISION POLITICAL ADVERTISING IN THE 2009 ELECTIONS TO THE EUROPEAN PARLIAMENT IN POLAND - Autorzy:
- Friedrich, Marek
- Powiązania:
- https://bibliotekanauki.pl/articles/513727.pdf
- Data publikacji:
- 2015
- Wydawca:
- Uniwersytet Rzeszowski. Wydawnictwo Uniwersytetu Rzeszowskiego
- Tematy:
-
political marketing
negative campaign
political advertising
election 2009
European Parliament
Law and Justice
Civic Platform
Democratic Left Alliance - Opis:
- Negative television political advertising has become an instrument commonly found in election campaigns in most democratic countries around the world. This article is intended to show the functioning of this element of political marketing, focusing in par-ticular on its presence on Polish soil. This article indicates the genesis of negative televi-sion political advertising, its nature, significance, and provides an analysis that included sample ads by the campaign staffs of Law and Justice, Civic Platform and Democratic Left Alliance, which were broadcast during the election campaign before the election to the European Parliament in 2009.
- Źródło:
-
Polityka i Społeczeństwo; 2015, 13, 1; 92-103 (12)
1732-9639 - Pojawia się w:
- Polityka i Społeczeństwo
- Dostawca treści:
- Biblioteka Nauki
Artykuł