- Tytuł:
- Social media as a marketing tool in transport and forwarding services
- Autorzy:
- Dziechciarz, Mateusz
- Powiązania:
- https://bibliotekanauki.pl/articles/134969.pdf
- Data publikacji:
- 2019
- Wydawca:
- Akademia Morska w Szczecinie. Wydawnictwo AMSz
- Tematy:
-
transport
forwarding
transport-forwarding services
marketing
social media
marketing concepts
use of social media in transport and forwarding - Opis:
- Entrepreneurs in the transport and forwarding services field are looking for new areas of activity to ensure a competitive advantage over their competitors. Currently, with relatively balanced price levels and service quality, the acquisition and retention of clients can ensure success in the market and marketing activities. The approach to marketing activities has changed over the years. Currently, marketing 2.0 is used, which is focused on the customer, their needs, and preferences. Marketing 3.0 is also used, which introduces a broader customer perspective. The area of activity, which is part of the new marketing 3.0 concept, is social media, currently used by over one billion people globally. Such a large group means a regular flow of information which is highly important for businesses. Research has shown that companies use social media primarily for promotion, to recruit new employees, and contact contractors. Internet tools are the most widely used distribution channel of services in the industry. Over half of the surveyed enterprises indicated that they planned to increase social media in their company’s marketing activities. A positive trend may indicate that transport and forwarding companies may plan to increase their future use of this channel for marketing activities.
- Źródło:
-
Zeszyty Naukowe Akademii Morskiej w Szczecinie; 2019, 58 (130); 69-73
1733-8670
2392-0378 - Pojawia się w:
- Zeszyty Naukowe Akademii Morskiej w Szczecinie
- Dostawca treści:
- Biblioteka Nauki
Artykuł