- Tytuł:
- The implications and purpose of using international phonetic symbols and English advertising slogans in advertisements in Poland
- Autorzy:
- Dziczek-Karlikowska, Hanna
- Powiązania:
- https://bibliotekanauki.pl/articles/1047941.pdf
- Data publikacji:
- 2019-02-07
- Wydawca:
- Uniwersytet im. Adama Mickiewicza w Poznaniu
- Tematy:
-
phonetic transcription
English in advertising
phonetics and phonology linguistics
advertising - Opis:
- This paper examines the various implications resulting from the use of English phonetic transcription in advertising in Poland. I focus on the problem of the use of phonetic transcription by copywriters as a graphic form and I make an attempt at showing that this technique can have pedagogical consequences, because a graphic form in which phonetic symbols are used is, in fact, a text message, not an image only. In addition, I analyze selected advertisements as a means of communication addressed to a specific recipient. In this case, I demonstrate that the use of advertising slogans in English and English phonetic transcription in Poland, does not guarantee that such advertising is effective.
- Źródło:
-
Scripta Neophilologica Posnaniensia; 2018, 18; 151-163
1509-4146 - Pojawia się w:
- Scripta Neophilologica Posnaniensia
- Dostawca treści:
- Biblioteka Nauki
Artykuł