- Tytuł:
- Реклама і мовні штампи (соціолінгвістичне дослідження)
- Autorzy:
- Dyadechko, Lyudmila
- Powiązania:
- https://bibliotekanauki.pl/articles/1789948.pdf
- Data publikacji:
- 2017
- Wydawca:
- Uniwersytet Warszawski. Wydawnictwa Uniwersytetu Warszawskiego
- Tematy:
-
advertising
advertising texts
verbal tastes
psychological impact
mass consciousness
colloquial stamps - Opis:
- This paper presents the data obtained as a result of socio-linguistic studies which were directed to the determination of the advertisement infl uence peculiarities on the verbal tastes of the modern Ukrainian society communicants . The trends that have been formed in the senses of the Ukrainian speech modern carriers under the infl uence of the advertisement are revealed. The conclusions are as follows: since the beginning of the XXI century advertisement has become a loaded indicator of not only social processes, but also of a national communicative culture component, by creating a great number of colloquial stamps.
- Źródło:
-
Studia Ucrainica Varsoviensia; 2017, 5; 35-41
2299-7237 - Pojawia się w:
- Studia Ucrainica Varsoviensia
- Dostawca treści:
- Biblioteka Nauki
Artykuł