- Tytuł:
-
Post-marketing – zarządzanie nowatorskimi koncepcjami edukacji marketingowej
Post-marketing - management of innovative marketing education concepts - Autorzy:
- Dworak, Janusz
- Powiązania:
- https://bibliotekanauki.pl/articles/1181218.pdf
- Data publikacji:
- 2020
- Wydawca:
- Państwowa Wyższa Szkoła Zawodowa w Raciborzu
- Tematy:
-
teaching process
utilization
recycling
grounded theory
information - Opis:
- This paper aims to describe the concept of fractal marketing as a set of typical, schematic and repetitive market activities taken by companies in the area of: pricing, promotion, product features and distribution. The knowledge has been recited like a mantra to college students over the recent years, regardless of the social, economic, political and economic changes taking place in the business environment. However, the new generation does not expect goods producers to run catchy commercials on TV or the radio, but to present reliable and trustworthy information about their products. Therefore, the new form of marketing was named post-marketing and it is proposed that it should be included in the curricula of business management departments as an obligatory subject. This article presents the possibilities of applying the consolidated theory for the purposes of developing ways of increasing the effectiveness of marketing activities, and the presented scope of research may be implemented in other areas where there is a need for unconventional ways of processing data coming from various fields in order to obtain information that will help managers to take the right decisions. Such knowledge may also contribute to increasing the attractiveness of studies in business management departments in various universities.
- Źródło:
-
Eunomia – Rozwój Zrównoważony – Sustainable Development; 2020, 1(98); 93-104
1897-2349
2657-5760 - Pojawia się w:
- Eunomia – Rozwój Zrównoważony – Sustainable Development
- Dostawca treści:
- Biblioteka Nauki
Artykuł