- Tytuł:
- Selected aspects of the implementation of active marketing campaign to raise awareness and promote public transport services in rural areas
- Autorzy:
-
Nosal, K.
Duda, U. - Powiązania:
- https://bibliotekanauki.pl/articles/198155.pdf
- Data publikacji:
- 2016
- Wydawca:
- Politechnika Śląska. Wydawnictwo Politechniki Śląskiej
- Tematy:
-
public transport
rural areas
marketing campaign
personalized information
transport publiczny
obszary wiejskie
kampania marketingowa
informacja spersonalizowana - Opis:
- The article presents selected aspects of the implementation of the EU’s SmartMove project, which aims to promote feeder public transport systems in rural areas through the implementation of an active marketing campaign (AMC). Campaigns of this type are connected with providing general and personalized information concerning the functioning of public transport services. In the article, characteristics of one of the implementation areas of the project are presented, namely, the Liszki district near Cracow. Transport services were also evaluated. In addition, selected results are presented from a survey that was conducted among residents of the area from the point of view of the implementation of the AMC. The results concerned data about the means of transport that were currently used for travelling, the knowledge of bus services, the reasons for their use and the factors that might encourage residents to use public transport.
- Źródło:
-
Zeszyty Naukowe. Transport / Politechnika Śląska; 2016, 92; 77-86
0209-3324
2450-1549 - Pojawia się w:
- Zeszyty Naukowe. Transport / Politechnika Śląska
- Dostawca treści:
- Biblioteka Nauki
Artykuł