- Tytuł:
-
Marketingowe ujęcie modeli handlu elektronicznego na rynku B2C
Marketing Approach to E-commerce Models on B2C Markets - Autorzy:
- Drygas, Piotr
- Powiązania:
- https://bibliotekanauki.pl/articles/905977.pdf
- Data publikacji:
- 2004
- Wydawca:
- Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
- Opis:
- Despite the dynamic development of e-commerce some companies still forget that besides the technical sphere of e-shops, marketing issues are also very important. The marketing operations are just the implementation of technique aspects of e-store and in direct way they effect a customer. The forming of marketing strategy effects in direct way the manner of operation and localization of company in the Internet. This paper shows the characteristic of basic models - manners of operation regarding localization - of e-commerce companies on the B2C market.
- Źródło:
-
Acta Universitatis Lodziensis. Folia Oeconomica; 2004, 179/2
0208-6018
2353-7663 - Pojawia się w:
- Acta Universitatis Lodziensis. Folia Oeconomica
- Dostawca treści:
- Biblioteka Nauki
Artykuł