- Tytuł:
- Young women’s attitude towards counterfeiting cosmetics: an empirical study
- Autorzy:
-
Diouani, Hela
Bechelaghem, Khadidja
Graa, Amel - Powiązania:
- https://bibliotekanauki.pl/articles/54515468.pdf
- Data publikacji:
- 2023-12-30
- Wydawca:
- Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
- Tematy:
-
attitude
counterfeit
consumer behaviour
economic aspect
perceived risk
purchase intention - Opis:
- The present research aimed to pinpoint the factors shaping attitudes towards counterfeiting and how these attitudes influence the intention to purchase counterfeit products. The work tries also to take a step back from previous research contributions, to develop a model for understanding attitudes towards counterfeit products. To achieve this aim, a quantitative study was undertaken using a questionnaire survey was administered to a sample of 250 women in Algeria. To assess our hypotheses, a structural equation modelling (SEM) was employed. Findings showed that factors such as insensitivity to counterfeiting, economic considerations as well as perceived risk directly impact the attitude towards counterfeiting.
- Źródło:
-
Marketing Instytucji Naukowych i Badawczych; 2023, 50, 4; 93-114
2353-8414 - Pojawia się w:
- Marketing Instytucji Naukowych i Badawczych
- Dostawca treści:
- Biblioteka Nauki
Artykuł