- Tytuł:
- Perceptions Influencing Apparel Safety Sustainable Consumption Behaviour: Exploring the Contextual Relationship
- Autorzy:
-
Chen, Lihong
Qie, Kexin
Yu, Hong
Ding, Xuemei - Powiązania:
- https://bibliotekanauki.pl/articles/2056298.pdf
- Data publikacji:
- 2022
- Wydawca:
- Sieć Badawcza Łukasiewicz - Instytut Biopolimerów i Włókien Chemicznych
- Tematy:
-
consumer perception
apparel safety
consumption behaviour
perceived consumer effectiveness - Opis:
- The purpose of this paper is to develop and test a theoretical model that explains that the impact of consumer perceptions of apparel safety on their consumption behavior is moderated by consumers’ attitude and the price in the relationship studied. A survey questionnaire was developed and conducted first in a pretest by 231 participants to initially identify possible measurement problems. Another 321 potential consumers subsequently filled in the questionnaire on our website, out of which 296 questionnaires were used to verify the validity and reliability by statistical analysis and the structural equation model. The paper identifies a set of apparel safety perception dimensions that do not drive safe consumption practices. It is further seen that price is more likely to moderate the relationship with consumer behaviors than perceptions and attitudes. Therefore, the paper significantly fills the gaps between apparel safety perceptions and apparel safety consumption behavior. The findings of the paper have significant implications for apparel companies who wish to explore the apparel market potential in China.
- Źródło:
-
Fibres & Textiles in Eastern Europe; 2022, 1 (151); 8--16
1230-3666
2300-7354 - Pojawia się w:
- Fibres & Textiles in Eastern Europe
- Dostawca treści:
- Biblioteka Nauki
Artykuł