- Tytuł:
- Measuring propensity of online purchase by using the tam model: evidence from italian university students
- Autorzy:
-
Cordente-Rodriguez, Maria
Splendiani, Simone
Silvestrelli, Patrizia - Powiązania:
- https://bibliotekanauki.pl/articles/118107.pdf
- Data publikacji:
- 2020
- Wydawca:
- Polskie Towarzystwo Promocji Wiedzy
- Tematy:
-
e-commerce
online purchase
TAM model
Italian university students
handel elektroniczny
zakupy online
model TAM
włoscy studenci - Opis:
- This study aims to investigate the dynamics of online purchasing behavior through the analysis of a sample of students from Italy. The objective is twofold: firstly, to outline a descriptive picture of the type of relationship with the web and the use of the TAM model to highlight the propensity to use electronic commerce by the analyzed sample. An interesting evidence is the prevalence of using the Internet for social activities rather than for purchases. In fact, the propensity to purchase online is still very limited and mainly concerns cultural and tourist services rather than physical products. Mobile devices are the main devices for connecting students to the Web and, consequently, the most used for purchasing online.
- Źródło:
-
Applied Computer Science; 2020, 16, 2; 32-52
1895-3735 - Pojawia się w:
- Applied Computer Science
- Dostawca treści:
- Biblioteka Nauki
Artykuł