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Tytuł:
Proactive customer orientation and joint learning capabilities in collaborative machine to machine innovation technology development: the case study of automotive equipment manufacturer
Autorzy:
Zadykowicz, Anna
Chmielewski, Krzysztof J.
Siemieniako, Dariusz
Powiązania:
https://bibliotekanauki.pl/articles/19233544.pdf
Data publikacji:
2020
Wydawca:
Instytut Badań Gospodarczych
Tematy:
proactive customer orientation
industrial information technology
joint learning capability
collaborative innovation development
expert power dimension
Opis:
Research background: There is a considerable amount of literature focused on customers' motivation to participate in cooperative new product development [NPD], but previous research neglected the suppliers' perspective concerning organizational mechanisms for the facilitation of customer involvement in cooperative new product development. Purpose of the article: The aim of the study is to explore the influence of two kinds of dynamic capabilities, proactive customer orientation [PCO] and joint learning capability [JLC] on the acceptance and use of machine to machine interaction [M2M] in collaborative innovation development [CID], from the supplier's perspective. Methods: The research is based on a case study carried out from June 2018 till June 2019 of a Polish automation integrator supplying a manufacturer of automotive equipment, i.e. automotive industry, in a fully robotized workstation. In order to understand how the company functions in this case, in-depth interviews with the company's employees have been conducted. Findings & Value added: The results revealed that intelligent devices, interacting machines, and real-time data transfer to the supplier may cause disruptions through their impact on establishing trustful business relationships. We believe our findings could have a profound impact on the way how proactive customer orientation and relational interactions supported knowledge sharing and joint learning sense-making through operational meetings and on-the-job workshops which role was to evaluate the collaborative project.
Źródło:
Oeconomia Copernicana; 2020, 11, 3; 531-547
2083-1277
Pojawia się w:
Oeconomia Copernicana
Dostawca treści:
Biblioteka Nauki
Artykuł
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