- Tytuł:
- Creative Use of Internet Memes in Advertising
- Autorzy:
- Bury, Beata
- Powiązania:
- https://bibliotekanauki.pl/articles/1194134.pdf
- Data publikacji:
- 2016
- Wydawca:
- Przedsiębiorstwo Wydawnictw Naukowych Darwin / Scientific Publishing House DARWIN
- Tematy:
-
Doge memes
Internet memes
LOLcats
advertising
creativity - Opis:
- This study focuses on the creativity of Internet memes used in advertising campaigns. A random selection of memes is analysed. It is argued that the creation of Internet memes involves amusing juxtaposition of phrases and pictures. Advertisers have taken advantage of this Internet phenomenon. They use familiar ideas and background knowledge in order to make new and surprising combinations of Internet memes. Advertisers’ aim is to play creatively with memetic elements. To conclude, being able to skilfully and cleverly alter the original meme and create the humourous effect are the main goals of marketers.
- Źródło:
-
World Scientific News; 2016, 57; 21-29
2392-2192 - Pojawia się w:
- World Scientific News
- Dostawca treści:
- Biblioteka Nauki
Artykuł