- Tytuł:
- Words Mean. Words Look. Words Sell (Themselves)
- Autorzy:
- Bortliczek, Małgorzata
- Powiązania:
- https://bibliotekanauki.pl/articles/448466.pdf
- Data publikacji:
- 2017-04-11
- Wydawca:
- Wydawnictwo Uniwersytetu Śląskiego
- Tematy:
-
word
loanword
neologism
communication macro-act
title - Opis:
- An article entitled Words Mean. Words Look. Words Sell (Themselves) focuses on three issues: dominance of the use of English loanwords over attempts to create their Polish equivalents (as a result of which a product, a process, an event, or an artefact promoted by the English-speaking culture is adopted together with its name), a trend whereby words (and titles composed of words) become images (through a choice of font, a non-standard use of lowercase and uppercase letters, or an inclusion of non-letter characters, e.g. parentheses), and ascribing to words present in micro-acts a promotional function, advertising the entire product – a text. The trends discussed in the article are not new, but it is their intensity level that is new.
- Źródło:
-
International Journal of Research in E-learning IJREL; 2016, 2, 2; 92-103
2451-2583
2543-6155 - Pojawia się w:
- International Journal of Research in E-learning IJREL
- Dostawca treści:
- Biblioteka Nauki
Artykuł