- Tytuł:
-
Zastosowanie marketingu mix w bankowości
Application of Marketing Mix in Banking - Autorzy:
- Borawska, Anna
- Powiązania:
- https://bibliotekanauki.pl/articles/30033226.pdf
- Data publikacji:
- 2009
- Wydawca:
- Katolicki Uniwersytet Lubelski Jana Pawła II. Towarzystwo Naukowe KUL
- Tematy:
-
marketing mix
produkt
cena
promocja
dystrybucja
personel
product
pricing
promotion
placement
personnel - Opis:
- In modern times marketing is used in banking in order to recognize the need for financial services, identifying and grouping clients, preparing an offer and its ethical promotion. The aim of the article is to answer the question: how are and how should elements of marketing mix be practically used in banks, so that owing to them the clients’ trust could be won, and ultimately advance over competitors could be gained, which would result in greater profits. In the text particular elements are presented that are included in the main 5P of marketing mix – product, pricing, placement, promotion and personnel, and the way they are applied in banking.
- Źródło:
-
Roczniki Ekonomii i Zarządzania; 2009, 1; 155-172
2081-1837
2544-5197 - Pojawia się w:
- Roczniki Ekonomii i Zarządzania
- Dostawca treści:
- Biblioteka Nauki
Artykuł