- Tytuł:
-
Praktyczny i etyczny aspekt public relations w marketingu politycznym
Practical and Ethical Aspect of Public Relations in Political Marketing - Autorzy:
- Bombała, Bronisław
- Powiązania:
- https://bibliotekanauki.pl/articles/469064.pdf
- Data publikacji:
- 2008
- Wydawca:
- Polska Akademia Nauk. Instytut Filozofii i Socjologii PAN
- Tematy:
-
public relations
trust
dialoque
political partnership marketing - Opis:
- In the paper political marketing is judged ethically and practically. It is visible that there is a huge delay of political marketing in relation to business marketing (relations marketing), both in ethic and practical aspects. Relations marketing (partnership marketing) is based on 4C formula of marketing-mix, mainly on a dialoque with a consumer. Political market should be treated similarly: political partnership marketing is necessary.
- Źródło:
-
Prakseologia; 2008, 148; 27-44
0079-4872 - Pojawia się w:
- Prakseologia
- Dostawca treści:
- Biblioteka Nauki
Artykuł