- Tytuł:
- For better or for worse: Politics marries pop culture (TikTok and the 2022 Italian elections)
- Autorzy:
- Battista, Daniele
- Powiązania:
- https://bibliotekanauki.pl/articles/28408772.pdf
- Data publikacji:
- 2023
- Wydawca:
- Uniwersytet im. Adama Mickiewicza w Poznaniu
- Tematy:
-
political and social communication
new and traditional media
social networks
Italy
political leadership - Opis:
- This contribution focuses on analysing political communication in Italy during the 2022 national elections, with particular attention to the TikTok platform, where prominent Italian political leaders have appeared. To this end, we used a combination of social analysis tools, including Fanpage Karma and Blogmeter Live Insight. The collected data were scrutinized using a multidisciplinary approach that combines Political Communication Theory and Media Analysis. The aim is to explore the role of pop culture in political communication and understand how this phenomenon influences political participation and users’ choices. Furthermore, the possible consequences of the growing popularity of pop political communication on political representation are examined, as well as whether this is a momentary or long-lasting phenomenon.
- Źródło:
-
Society Register; 2023, 7, 1; 117-142
2544-5502 - Pojawia się w:
- Society Register
- Dostawca treści:
- Biblioteka Nauki
Artykuł