- Tytuł:
- The Role of Planned Behavior in Predicting Customer Orientation
- Autorzy:
-
Hasanbarog, Zhila Mahrooz
Rasouli, Eshaq
Ardabili, Farzad Sattari
Azadi, Behnam - Powiązania:
- https://bibliotekanauki.pl/articles/2174435.pdf
- Data publikacji:
- 2022
- Wydawca:
- Uniwersytet Zielonogórski. Wydział Ekonomii i Zarządzania
- Tematy:
-
gas industry
market orientation
customer satisfaction
competitive advantage
planned behavior
przemysł gazowy
badanie rynku
satysfakcja konsumenta
przewaga konkurencyjna - Opis:
- The purpose of this qualitative research was to investigate the role of planned behavior in predicting customer orientation in the Iranian gas industry. The participants were 17 experts from the National Iranian Gas Company who were selected using purposive sampling and based on theoretical saturation. Data were collected using in-depth semi-structured interviews and were analyzed using thematic analysis and MAXQDA software. The results showed that attitude toward behavior (favorable behavior, pleasant behavior, behavior appraisal), subjective norms (peer pressure, family pressure, social pressure), perceived behavioral control (past experience, anticipation of future events, environmental norms), knowledge (up-to-date knowledge, behavior-related knowledge, education), ethical norms (responsibility, ethical principles, resilience), and discipline (organization, order, streamlining) are important components in predicting customer orientation in the gas industry. The results can help managers in the energy sector to improve their customer orientation and performance through planned behavior.
- Źródło:
-
Management; 2022, 26, 2; 41--62
1429-9321
2299-193X - Pojawia się w:
- Management
- Dostawca treści:
- Biblioteka Nauki
Artykuł