- Tytuł:
- Using reporting and data mining techniques to improve knowledge of subscribers; applications to customer profiling and fraud management
- Autorzy:
- Amat, J.-L.
- Powiązania:
- https://bibliotekanauki.pl/articles/309287.pdf
- Data publikacji:
- 2002
- Wydawca:
- Instytut Łączności - Państwowy Instytut Badawczy
- Tematy:
-
data mining
customer profiling
OLAP reporting
fraud management
CRM
real-time marketing - Opis:
- One of the main issues of operators today is to be able not only to store and manage the huge amount of data generated by the applications and customer contact points, but also to give value to these data. But this implies using tools for storing the data, to manage it, look at it, understand it, exploit it, generate actions such as marketing campaigns. It is therefore obvious that using one tool for each of these functions will discuss here the technical issues involved and show how we turned them into an easy-to-use solution for business users.
- Źródło:
-
Journal of Telecommunications and Information Technology; 2002, 3; 11-16
1509-4553
1899-8852 - Pojawia się w:
- Journal of Telecommunications and Information Technology
- Dostawca treści:
- Biblioteka Nauki
Artykuł