- Tytuł:
-
Sytuacja estetyczna w świecie agencji reklamowych. Co socjologia reklamy może zaczerpnąć z estetyki i socjologii sztuki?
Aesthetic Situation in the World of Advertising Agencies. How Can Sociology of Advertising Benefit from the Aesthetics and Sociology of Art? - Autorzy:
- Łuczaj, Kamil
- Powiązania:
- https://bibliotekanauki.pl/articles/2150775.pdf
- Data publikacji:
- 2018
- Wydawca:
- Uniwersytet w Białymstoku. Wydawnictwo Uniwersytetu w Białymstoku
- Tematy:
-
advertising agencies
advertising in Poland
aesthetics in advertising
aesthetic situation - Opis:
- The products of creative industries in many aspects resemble works of art– the similarities lay both in the production process based on creative skills (going beyond techne), and the decoding process (requiring symbolic skills from the recipient). Taking advantage of aesthetic theories may be a remedy for the deficiency of theoretical works devoted to advertising. The article discusses the results of a research on Polish advertising agencies, based on the conceptual apparatus taken from classical aesthetics (R. Ingarden, M. Gołaszewska), as well as Pierre Bourdieu’s sociology of art. It is aimed at answering two research questions: what aesthetic values are fundamental to the work of advertising creative staff, and how they try to comprehend the needs of recipients.
- Źródło:
-
Pogranicze. Studia Społeczne; 2018, 34; 63-84
1230-2392 - Pojawia się w:
- Pogranicze. Studia Społeczne
- Dostawca treści:
- Biblioteka Nauki
Artykuł