- Tytuł:
-
Nazwy własne w ponowoczesnych tekstach reklamowych
Proper names in post-modern advertising texts - Autorzy:
- Łuc, Izabela
- Powiązania:
- https://bibliotekanauki.pl/articles/2118533.pdf
- Data publikacji:
- 2013-12-30
- Wydawca:
- Uniwersytet w Białymstoku. Wydawnictwo Uniwersytetu w Białymstoku
- Tematy:
-
nazwy własne
postmodernizm
ponowoczesność
teksty reklamowe
proper names
post-modern
advertising texts - Opis:
- The article discusses the problem of place, role, meaning and functions of proper names in post-modern advertising texts. The description and analysis proposed herein concern anthroponyms and geonyms. The presentation of the material for analysis, taken from the mass media in the years from 2010–2013, was divided into three thematic groups: 1) authentic anthroponyms in the advertising text; 2) non-authentic anthroponyms (artificial names invented by copywriters) as a persuasive advertising component; 3) geonyms in the consumerist communications space. The issues discussed have been divided into problem categories in order to present the material for analysis more clearly, and to highlight the complexity of this process. The problematic aspects have been described within the context of post-modern changes in the identity of language and communication.
- Źródło:
-
Białostockie Archiwum Językowe; 2013, 13; 187-202
1641-6961 - Pojawia się w:
- Białostockie Archiwum Językowe
- Dostawca treści:
- Biblioteka Nauki
Artykuł